News GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands “Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent," says GroundTruth CMO Eric Hadley. The new partership will examine specific menu items and dayparts to help restaurants answer questions about "intent."
Analysis Ready For Primetime: Local TV Ads Complemented By Geotargeted Mobile Will Generate $43 Billion This Year "When you combine location’s ability to find and target consumers at the right place and time in local markets with TV’s massive reach and frequency, marketers are able to build and measure highly impactful advertising solutions,” says Eric Hadley, CMO at GroundTruth.
Analysis Vistar Hires Ex-GroundTruth Performance Strategist Matt Schuster As CRO The biggest challenge of out-of-home historically has been that there was no real way to directly tie any impact results back to the actual campaign exposure. With location data, you can understand consumer movement enabling marketers to validate store visitation and household validation," says Vistar CEO Michael Provenzano.