GroundTruth Expands Cost-Per-Visit Ad Format With Jack In The Box
"When someone enters our restaurant, we know they are going to make a purchase, so the main priority is to simply drive those visits,” says Jack In The Box CMO Iwona Alter.
By David Kaplan, Mar 13th
GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales
Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO.
By David Kaplan, Jan 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th