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Analysis Amazon Says Prime Day Spreads Success To SMBs Globally Worldwide, purchases from SMBs via Amazon exceeded more than $1 Billion during the Prime Day period, the e-tail giant says.

David Kaplan

By David Kaplan, Jul 18th

Analysis Hershey’s KRAVE Jerky Used Location Targeting To Raise Awareness, Sales – Can Other CPGs Do The Same? " KRAVE is a fantastic example of a brand that truly understands its customers, and is leveraging the latest and greatest tools to connect with them when they're most interested," says Cameron V. Peebles, CMO, inMarket.

David Kaplan

By David Kaplan, Mar 30th

Analysis What Can U.S. Grocers Learn From Their UK Counterparts When It Comes To Tech? Technology in the UK market has largely been led by grocers, unlike the U.S. which has been led by pure play e-commerce providers such as Peapod, Fresh Direct, and Amazon," says GrocerKey CEO Jeremy Neren.

David Kaplan

By David Kaplan, Nov 7th

Analysis How Discount Grocer Lidl Can Build Store Traffic Following US Launch Making sure consumers know how to find them, and then double down on loyalty, is likely to make Lidl a major competitor in a space already reeling from Amazon and Walmart.

David Kaplan

By David Kaplan, Oct 9th

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