Analysis Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling. "On the other hand, it’s very clear that consumer demand for high-quality local information is present and growing."
Analysis Will Retailers Dump CPC for ‘Cost-Per-Visit’ Advertising? The ability to measure the influence of digital media on offline activity and the increasing integration of the digital and physical worlds is a compelling and even profound development with significant implications, writes the LSA’s Greg Sterling.