GeoMinds: The On-Demand Revolution is Just Down the Road
Location, personalization, and responsiveness are what matters, writes GPShopper CEO Alex Muller.
By Alex Muller, Feb 27th
Sneakers For Two? Adidas Reservation App Takes Its Cue From OpenTable
The athletic apparel marketer looks to build — and manage — demand for Kanye West branded shoe.
By Nicole Spector, Feb 4th
The Supermarket Slump: Why Is The Grocery Industry So Behind On Beacons?
Beacons are shining bright for many retailers. But for grocery stores? Not so much.
By Nicole Spector, Jan 23rd
Must Have Black Friday Item: In-Store Apps?
Mobile shopping app platform GPShopper found that more than 10 percent of its client app usage occurred in-store.
By Nicole Spector, Dec 10th
Beacon Blow-up: Will Location-Ad Industry Get The Signal On Educating Consumers?
An “exposé” spooks an ad agency into pulling its beacon test, hinting that the tech is ahead of the public’s understanding.
By David Kaplan, Oct 9th
GPShopper’s ‘Remote Control To Your Brand’
GPShopper has developed beacon technology to help retailers effectively reach the "distracted consumer."
By Nicole Spector, Jul 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th