GPShopper
Analysis 4 Things A Retail App Must Do To Enhance The In-Store Experience Cognizant that there is no 'one-size fits all' when it comes to a branded store app, GPShopper outlines a basic framework that emphasizes commerce, loyalty, engagement, and utility. David Kaplan By David Kaplan, Oct 21st
Analysis Mobile Commerce was Huge for Holiday 2015… Now What? Stores aren't dead, writes GPShopper's CMO/Co-founder. But the traditional store experience is. Maya Mikhailov By , Feb 15th
Analysis From Black Friday To Cyber Monday, Apps Were Total Holiday Shopper’s Tool Cyber Monday visits to GPShopper’s client apps increased 275 percent year-over-year, while unique visits increased 215 percent. David Kaplan By David Kaplan, Dec 7th
Analysis Smartphones Are A Holiday Shopping Aid, Not A Store Replacement Deck the halls with beacons? Delivering relevant info to mobile consumers during the in-store moment will be crucial this holiday season, a GPShopper survey finds. Lauryn Chamberlain By Lauryn Chamberlain, Nov 2nd
News Four-Out-Of-Five Consumers Use Shopping App At Least Once A Month While shopping apps are clearly here to stay, they still need to work to take advantage of location. Daniel Parisi By Daniel Parisi, Oct 27th
Analysis Charlotte Russe Shoppers Overwhelmingly Opt-In To GPShopper’s Push Notifications An ‘Appy Hour’ campaign shows consumers aren’t annoyed by smartphone pings and alerts if it gets them the items — and deals — they want. David Kaplan By David Kaplan, Oct 5th
Uncategorized The GeoMarketing Top 5 Countdown This past week had it all: from Google Maps to awareness of beacons to Target to Coca-Cola and retargeting. Take it in! David Kaplan By David Kaplan, Aug 14th
Uncategorized Most Consumers Don’t Know Beacons Exist — Should That Matter To Retailers? First Insight finds 70 percent of consumers have never heard of the Bluetooth-powered devices currently being implemented by major chains. But as proximity industry leaders tell us, that’s not the main issue brick-and-mortars face. David Kaplan By David Kaplan, Aug 12th
Uncategorized GeoMinds: Retailers Are Failing To Provide Customers With Precisely What They Want: Location-Based Marketing The "creep factor" that haunts retailers when it comes to geo-targeting is a myth, writes GPShopper's Bill Siwicki. Bill Siwicki By , Jul 29th
Uncategorized GPShopper Fills Research Role With mCommerce Journalism Vet Bill Siwicki Siwicki is the interactive retail platform’s first VP of Mobile Strategy and Research. Nicole Spector By Nicole Spector, Apr 27th
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