Salesforce Expands ‘Smart Search’ Program For Retailers
"We’re moving customers from the search box to checkout quicker using best practices for keyword hypernyms and synonyms,” said Grace Edinger Manager, Digital Product at Kiehl’s.
By David Kaplan, Oct 18th
How Brands Like New Balance And Petsmart Plan To Embrace Smarter Search With Salesforce
Salesforce Commerce Cloud is adding Predictive Sorting to promote smarter search results via its Einstein artificial intelligence platform.
By David Kaplan, May 18th
Salesforce Debuts IoT Cloud To Capture App And Sensor Data
With 75 billion connected devices in use by consumers and businesses by 2020, the CRM and marketing platform provider wants to get there first.
By David Kaplan, Sep 15th
Salesforce Updates Marketing Cloud, Unifies Automation Of CRM, Social, Display Ad Triggers
Clients are promised a ‘single view’ of all their marketing channels as smartphones and wearables alter the retailer/consumer dynamic.
By David Kaplan, Jun 17th
World Cup Search Stats Show Why Unbranded Search Matters For Marketers
By Lauryn Chamberlain, Jul 19th
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
By David Kaplan, Jul 19th
How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
By Lauryn Chamberlain, Jul 18th