Webinar: How SMBs Are Changing Everything
Mobile-centered and beacon-enabled place-based advertising will alter the $140 billion local ad landscape. Borrell Associates’ Gordon Borrell offers insights for publishers, agencies, and the SMBs they serve.
By GeoMarketing, Sep 2nd
Retail Leads Proximity Marketing, But Future Growth Could Come From Niche Categories
Gas stations, logistics, and real estate is where the commercial expansion of beacons and other sensors will be focused, says Proxbook.
By David Kaplan, Aug 10th
NYT’s ‘Mobile Moments’ Target Ads Based On Time
Inspired by the company's quick news offerings and its Apple Watch app, this native ad format could also appeal to local businesses.
By David Kaplan, Aug 5th
GeoMinds: Get Ready For the ‘Big One’ in Mobile Marketing
Local ad analyst Gordon Borrell forecasts a “Perfect Storm” coming to internet advertising — with mobile marketing wiping away legacy formats and making a path for new ones.
, Jul 22nd
The GeoMarketing Top 5 Countdown
YP's split of legacy print and growing digital business speaks volumes of how the local interactive landscape has changed. Plus, what the Supreme Court's gay marriage decision means for retailers.
By Lauryn Chamberlain, Jun 26th
Local Media Companies Need To Jump On Beacons
There’s more to these Bluetooth devices than just sending shelf-level coupons to consumers’ smartphones, says Borrell Associates.
By Nicole Spector, Apr 30th
ReachLocal’s Rowlands: Businesses Should Be Constantly Paranoid
One of the recurring themes of Borrell’s local digital ad conference was fear. ReachLocal’s turnaround-in-progress suggests why that’s a good thing.
By David Kaplan, Mar 3rd
Nearly Half Of All Local Media Sellers Are Diluting Their Digital Ad Revenue
Borrell Associates continues to make the case for digital-only sales specialists.
By David Kaplan, Jan 7th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th