Waze Local Launches With In-App Ads To SMBs For The First Time
This has been two years in the making and what's most exciting is SMBs now have a way to advertise locally and see the impact of their advertising," says Matt Phillips, Head of Waze Local.
By David Kaplan, Mar 28th
Three Ways Marketers Can Prepare for the Voice-Connected Consumer
Marketers need to transition their brand from "voice-friendly" to "voice-focused," writes Collin Holmes.
, Mar 20th
Google Maps Unveils Wheelchair Accessible Transit Routes
"To make public transit work for everyone, today we’re introducing 'wheelchair accessible' routes in transit navigation to make getting around easier for those with mobility needs," says Google Maps' Rio Akasaka.
By David Kaplan, Mar 16th
Google Emphasized ‘Fun’ For The Connected Home At SxSW
Google showed Austin visitors at SxSW how to throw a house party -- with some help from the Google Assistant and Domino's Pizza.
By David Kaplan, Mar 14th
Google Rolls Out Olympics Update Across Search, Assistant
The move serves to underscore how search has evolved from a list of blue links — and why that matters to marketers.
By Lauryn Chamberlain, Feb 12th
Google Begins Hyperlocal User-Gen News Pilot
Google Bulletin is a billed as a "lightweight app" that invites anyone to "be the voice of your community."
By David Kaplan, Jan 26th
What SMBs Need To Know About WhatsApp For Business
Storyhunter's David Berkowitz sees little downside for SMBs adding their listings to WhatsApp. As for the upside, there are a few more things to consider first for local brands.
By David Kaplan, Jan 22nd
Think With Google: 5 Ways Voice Activated Assistants Are Changing Search
Almost 70 percent of queries to the Google Assistant are made in natural language as opposed to the "typical" keywords people type into a search box, writes, Google's Sara Kleinberg.
By David Kaplan, Jan 8th
Would Google’s Sale Of Zagat Have Any Impact On Restaurant Reviews?
The role of reviews has changed dramatically for local businesses since Google bought Zagat in 2011. And so has Google's ability to manage brands' offline digital presence.
By David Kaplan, Jan 3rd
What Will The Future Of Driving Look Like?
"Faster and cheaper" will spur autonomous vehicles with the car approaching the scale and ubiquity of the smartphone, says Uber's Thijs Niks.
By David Kaplan, Jan 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th