Google Now
Apps Google Maps Now Features Users’ Appointments — Here’s What It Means For Marketers It's all part of Google's larger plan to link its services to anticipate what users want. And local brands can take advantage of that knowledge. David Kaplan By David Kaplan, Oct 3rd
News How Facebook Plans To Manage National-To-Local Advertising For Retailers With the addition of its Dynamic Ads for Retail product, Facebook is promising to drive more online-to-offline store traffic. David Kaplan By David Kaplan, Sep 20th
Analysis What The Rise Of The ‘Intelligent Agent’ Means For Customer Experience Voice-controlled virtual concierges — Apple's Siri, Google Now, Microsoft's Cortana, Amazon's Alexa — will have tremendous influence over shoppers' purchase decisions. Brands better start adapting, says Forrester's Jennifer Wise. David Kaplan By David Kaplan, Sep 13th
Google Google Now Is Connecting Indoor Mapping To Inventory Ads The Android and iOS app is also providing details on deals and return policies. David Kaplan By David Kaplan, May 31st
Uncategorized Despite Deep Linking’s Rise, Search Is Still Set To Lose SMBs To Social Spending App usage — coupled with greater outreach from Facebook, Pinterest, and Twitter — is driving local business marketing to native advertising formats. David Kaplan By David Kaplan, Oct 12th
Analysis As Apple Officially Rolls Out iOS 9, Its Screens Look Better Inside And Out Bridging the gap between mobile web and apps is one aspect of Apple’s updates, along with mapping services that keep getting better. David Kaplan By David Kaplan, Sep 9th
Analysis The Mobile Web May ‘Suck’ For Advertisers And Users, But Apps Face Challenges Too Still, the adoption of mobile deep linking to make apps more searchable seems like yet another reason to dismiss the mobile web. David Kaplan By David Kaplan, Jul 26th
News Thinknear Founder Portnoy’s Sense360 Exits Stealth With ‘Anticipatory Apps’ Why shouldn’t all your apps, from OpenTable To Uber, give you what you want before you even ask? David Kaplan By David Kaplan, Jun 23rd
News Google I/O: ‘Now’ App ‘Understands’ 100 Million Places This is more than just supplying business listings, Google says, as the company also makes a full embrace of IoT with “Project Brillo.” David Kaplan By David Kaplan, May 28th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th