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Google Google Expands Reservation Options Beyond Restaurants To Include Events, Activities Users can now book top attractions, activities, and more, directly from Google Search, Maps, and the Assistant via Reserve with Google.

David Kaplan

By David Kaplan, Sep 25th

Analysis Google My Business Just Made Online Discovery Easier For 2.5 Million ‘Veteran-Led’ Brick-And-Mortar Businesses "If your business is owned, led, or founded by a veteran, you can enable this 'Veteran-Led' attribute through Google My Business, and it will appear on your Google listing alongside other details like 'Has Wifi' or 'Outdoor Seating,'" says Google Data Scientist Sean O’Keefe.

David Kaplan

By David Kaplan, Aug 28th

Analysis Google Maps Now Lets iPhone-Owning Local Guides Post Videos — Here’s What It Means For Local Businesses Going "direct to SMB" has become a bigger priority for Google and this new feature is yet another step in that direction, says Local SEO Guide's Andrew Shotland.

David Kaplan

By David Kaplan, Aug 24th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from surviving the 'retail apocalypse' to what Google Maps' new explore feature means for marketers.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 13th

Analysis What Google Maps’ Explore Feature Means For Local Search Marketing "With this new addition to Google Maps, its now even more important that businesses are managing their reputation," says Yext's David "Rev" Ciancio.

David Kaplan

By David Kaplan, Jul 12th

Analysis Google I/O: Centrality Of Artificial Intelligence, Local Marketing, And (Yes) Optimism Draw Lines With Amazon, Facebook Google's emphasis on local business for its Assistant, Maps and forthcoming Lens products has the search giant further postioning itself as the "anti-Amazon," UM's Joshua Lowcock explains.

David Kaplan

By David Kaplan, May 9th

Analysis What Google Maps’ ‘Landmarking’ Of Marquee Brands Means For Local Businesses "This is a perfect example of businesses not being able the control the user interface or the artificial intelligence of smart devices, maps and directories," says Yext's Lee Zucker. "What businesses can control are the facts these intelligent services know about your brand and its locations."

David Kaplan

By David Kaplan, Apr 27th

Analysis How Google Can Improve Its Updated Local Search Pack For SMBs For one thing, Google should start giving greater weight to the quality of the review -- as a start, says iQuanti's Michael Bertini.

David Kaplan

By David Kaplan, Apr 25th

Google Google Maps Unveils Wheelchair Accessible Transit Routes "To make public transit work for everyone, today we’re introducing 'wheelchair accessible' routes in transit navigation to make getting around easier for those with mobility needs," says Google Maps' Rio Akasaka.

David Kaplan

By David Kaplan, Mar 16th

Analysis Why Are More Instagram Influencers Sharing Their Photos On Google Maps? Partnering with influencers to share high-quality photos as part of Google's local guides could be a major boon to businesses — particularly in the restaurant category.

Lauryn Chamberlain

By Lauryn Chamberlain, Mar 8th

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