Google Maps
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from surviving the 'retail apocalypse' to what Google Maps' new explore feature means for marketers. Lauryn Chamberlain By Lauryn Chamberlain, Jul 13th
Analysis What Google Maps’ Explore Feature Means For Local Search Marketing "With this new addition to Google Maps, its now even more important that businesses are managing their reputation," says Yext's David "Rev" Ciancio. David Kaplan By David Kaplan, Jul 12th
Analysis Google I/O: Centrality Of Artificial Intelligence, Local Marketing, And (Yes) Optimism Draw Lines With Amazon, Facebook Google's emphasis on local business for its Assistant, Maps and forthcoming Lens products has the search giant further postioning itself as the "anti-Amazon," UM's Joshua Lowcock explains. David Kaplan By David Kaplan, May 9th
Analysis What Google Maps’ ‘Landmarking’ Of Marquee Brands Means For Local Businesses "This is a perfect example of businesses not being able the control the user interface or the artificial intelligence of smart devices, maps and directories," says Yext's Lee Zucker. "What businesses can control are the facts these intelligent services know about your brand and its locations." David Kaplan By David Kaplan, Apr 27th
Analysis How Google Can Improve Its Updated Local Search Pack For SMBs For one thing, Google should start giving greater weight to the quality of the review -- as a start, says iQuanti's Michael Bertini. David Kaplan By David Kaplan, Apr 25th
Google Google Maps Unveils Wheelchair Accessible Transit Routes "To make public transit work for everyone, today we’re introducing 'wheelchair accessible' routes in transit navigation to make getting around easier for those with mobility needs," says Google Maps' Rio Akasaka. David Kaplan By David Kaplan, Mar 16th
Analysis Why Are More Instagram Influencers Sharing Their Photos On Google Maps? Partnering with influencers to share high-quality photos as part of Google's local guides could be a major boon to businesses — particularly in the restaurant category. Lauryn Chamberlain By Lauryn Chamberlain, Mar 8th
Analysis 2018 Online-To-Offline Marketing Predictions What does 2018 hold for changes in mapping, voice-activation, search, social media, attribution, and artificial intelligence? David Kaplan By David Kaplan, Dec 22nd
Analysis What Google Maps’ Color-Coded Makeover Means For Local Business The new styles will be rolled out over the next few weeks in all Google products that incorporate Google Maps, including the Assistant, Search, Earth, and Android Auto. David Kaplan By David Kaplan, Nov 17th
Analysis Digital Maps Have Supported $1 Trillion In Business — Here’s How Leave it to Google to count the ways: working with worked with AlphaBeta, it examined consumer surveys across 22 countries that showed how geospatial services make an economic impact in three distinct ways. David Kaplan By David Kaplan, Oct 9th
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Featured News
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th