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Analysis
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.

Analysis
Voice Search Is Here — But Ad Formats Will Need To Evolve
'As search publishers ramp-up voice search and results, there will be a period of testing for the right ad formats within voice content,' says Philip Smolin, chief strategy officer at Amobee. 'It will likely be equivalent to what we experienced with web search.'
