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Analysis Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests. David Kaplan By David Kaplan, Sep 12th
Analysis How Can Marketers Know If Voice Activation Is Working? Amazon Alexa’s Dave Isbitski Explains Fallback Intent "Meet your customer in the moment," Isbitski advises, "because the one thing you can't measure right now is what are your customers asking you." David Kaplan By David Kaplan, Aug 14th
Analysis How Consumers’ Use Of Voice Activation Is Evolving “Voice-activated tools have become part of our daily lives and are bringing dramatic changes to consumer behavior,” says NPR CMO Meg Goldthwaite. David Kaplan By David Kaplan, Jul 31st
Analysis Voice Summit 2018: Voice Will Be Consumers’ Preferred Shopping Method Within Five Years “The projections we’ve seen show that voice commerce is going to grow 20-fold from $2 billion to $40 billion in the next four years,” says The Mars Agency’s Ethan Goodman. David Kaplan By David Kaplan, Jul 24th
Analysis What Brands Need To Know About The Emerging Voice-First Era “If you're not discoverable via Alexa or Google, then you're going to have big issues, because somebody is going to be discoverable – and it could be your rival,” says Modev’s Pete Erickson ahead of next week’s Voice Summit. David Kaplan By David Kaplan, Jul 17th
Analysis Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia. David Kaplan By David Kaplan, Jul 2nd
Analysis Voice Search Is Here — But Ad Formats Will Need To Evolve 'As search publishers ramp-up voice search and results, there will be a period of testing for the right ad formats within voice content,' says Philip Smolin, chief strategy officer at Amobee. 'It will likely be equivalent to what we experienced with web search.' Lauryn Chamberlain By Lauryn Chamberlain, Jun 27th
Analysis How Should Marketers Approach Voice Activation Right Now? Right now is the best time to get ahead by building content that caters to the way users are searching via a voice search, says iQuanti Senior Manager of Search Strategy Michael Bertini. David Kaplan By David Kaplan, Jun 18th
Analysis Shopping Via Voice Activation Rose 41 Percent In Six Months — Here’s Where It’s Going "We won’t just use voice as a search function; we’ll be able to initiate returns, leave feedback and ask about other products we might like," says Narvar CEO Amit Sharma. David Kaplan By David Kaplan, Jun 1st
Analysis Instead Of Flowers For Mother’s Day, Fin Offers Its Virtual Assistant As The Right Gift Fin, the subscription-based digital assitant, is opening up its voice-activated recommendation and purchasing services to non-subscribers as co-founder Sam Lessin aims to prove it can understand "actual language" better than Siri, Alexa, and Google Assistant. David Kaplan By David Kaplan, May 10th
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Featured News
Amazon Expands SMB Ties With Launch Of Storefronts
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Apple's iOS 12 Allows Users To Greater Control Over Notifications -- Here's What It Means For Local Marketers
By David Kaplan, Sep 13th
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
By David Kaplan, Sep 12th