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Analysis How Should Marketers Approach Voice Activation Right Now? Right now is the best time to get ahead by building content that caters to the way users are searching via a voice search, says iQuanti Senior Manager of Search Strategy Michael Bertini.

David Kaplan

By David Kaplan, Jun 18th

Analysis Shopping Via Voice Activation Rose 41 Percent In Six Months — Here’s Where It’s Going "We won’t just use voice as a search function; we’ll be able to initiate returns, leave feedback and ask about other products we might like," says Narvar CEO Amit Sharma.

David Kaplan

By David Kaplan, Jun 1st

Analysis Instead Of Flowers For Mother’s Day, Fin Offers Its Virtual Assistant As The Right Gift Fin, the subscription-based digital assitant, is opening up its voice-activated recommendation and purchasing services to non-subscribers as co-founder Sam Lessin aims to prove it can understand "actual language" better than Siri, Alexa, and Google Assistant.

David Kaplan

By David Kaplan, May 10th

Analysis 1-800-Flowers Expects Mother’s Day Shopping To Be ‘On-The-Go’ This Year "More than 50 percent of 1-800-Flowers.com customers are expected to use our mobile website and apps to shop with us for Mother’s Day," says Tom Hartnett, President, 1-800-Flowers.com.

David Kaplan

By David Kaplan, May 7th

Analysis As Google Home Gains Market Share, Google Starts Investment Fund To Promote Its Voice-Activated Assistant The move to create a special investment fund aimed at developers for Google Assistant follows Amazon's own effort to build up services for Alexa.

David Kaplan

By David Kaplan, May 3rd

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from how visual discovery is transforming the shopping experience to the latest on voice-activated assistants.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 27th

Analysis Alphabet’s Sundar Pichai: Google ‘Shopping Actions’ Increases Amount Of Purchases By 30 Percent "The Google Assistant can now help you with over 1 million actions, including new things like reminding you to buy bread when you get to the store or sending money to friends or if you want to get a ride share home," says Pichai. "For a concept we unveiled at I/O less than 2 years ago, this is great progress."

David Kaplan

By David Kaplan, Apr 24th

Google Google Maps Unveils Wheelchair Accessible Transit Routes "To make public transit work for everyone, today we’re introducing 'wheelchair accessible' routes in transit navigation to make getting around easier for those with mobility needs," says Google Maps' Rio Akasaka.

David Kaplan

By David Kaplan, Mar 16th

Analysis Google Emphasized ‘Fun’ For The Connected Home At SxSW Google showed Austin visitors at SxSW how to throw a house party -- with some help from the Google Assistant and Domino's Pizza.

David Kaplan

By David Kaplan, Mar 14th

Analysis Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones 66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.

David Kaplan

By David Kaplan, Feb 9th

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