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News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Amazon Prime Day recap to what brands need to know about the emerging voice-first era. Lauryn Chamberlain By Lauryn Chamberlain, Jul 20th
News World Cup Search Stats Show Why Unbranded Search Matters For Marketers When searching to buy jerseys during the World Cup, fans largely didn't navigate to a brand's website. The retailers who won were prepared for that. Lauryn Chamberlain By Lauryn Chamberlain, Jul 19th
Analysis What Google Maps’ Explore Feature Means For Local Search Marketing "With this new addition to Google Maps, its now even more important that businesses are managing their reputation," says Yext's David "Rev" Ciancio. David Kaplan By David Kaplan, Jul 12th
Analysis Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia. David Kaplan By David Kaplan, Jul 2nd
Analysis As Location Data Use Becomes A Mainstream Marketing Tool, Advertisers Seek Alternatives To Facebook, Google False impressions, transparency, and pricing are the topmost concerns about location-based advertising with Facebook and Google, a survey from Factual finds. David Kaplan By David Kaplan, Jun 7th
Analysis Google I/O: Centrality Of Artificial Intelligence, Local Marketing, And (Yes) Optimism Draw Lines With Amazon, Facebook Google's emphasis on local business for its Assistant, Maps and forthcoming Lens products has the search giant further postioning itself as the "anti-Amazon," UM's Joshua Lowcock explains. David Kaplan By David Kaplan, May 9th
News Waze Local Shows How It Drives Traffic During Small Biz Week — With A Drone The SMB-focused marketing offshoot of the Google-owned navigation app will have a drone hover over El Huero Grill in Los Angeles to showcase its hyperlocal ad tools. David Kaplan By David Kaplan, May 4th
Analysis As Google Home Gains Market Share, Google Starts Investment Fund To Promote Its Voice-Activated Assistant The move to create a special investment fund aimed at developers for Google Assistant follows Amazon's own effort to build up services for Alexa. David Kaplan By David Kaplan, May 3rd
Uncategorized Google My Business API Update Enhances Digital Knowledge Management Tools For Agencies And Platform Partners The latest API features merchant description, opening date, and offers posts that help businesses provide relevant information to customers looking for their business on Google Maps and Search. David Kaplan By David Kaplan, May 1st
Analysis What Google Maps’ ‘Landmarking’ Of Marquee Brands Means For Local Businesses "This is a perfect example of businesses not being able the control the user interface or the artificial intelligence of smart devices, maps and directories," says Yext's Lee Zucker. "What businesses can control are the facts these intelligent services know about your brand and its locations." David Kaplan By David Kaplan, Apr 27th
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