Google
Analysis
Google I/O: Centrality Of Artificial Intelligence, Local Marketing, And (Yes) Optimism Draw Lines With Amazon, Facebook
Google's emphasis on local business for its Assistant, Maps and forthcoming Lens products has the search giant further postioning itself as the "anti-Amazon," UM's Joshua Lowcock explains.
Uncategorized
Google My Business API Update Enhances Digital Knowledge Management Tools For Agencies And Platform Partners
The latest API features merchant description, opening date, and offers posts that help businesses provide relevant information to customers looking for their business on Google Maps and Search.
Analysis
What Google Maps’ ‘Landmarking’ Of Marquee Brands Means For Local Businesses
"This is a perfect example of businesses not being able the control the user interface or the artificial intelligence of smart devices, maps and directories," says Yext's Lee Zucker. "What businesses can control are the facts these intelligent services know about your brand and its locations."
Analysis
How Paragon Honda Used Google Assistant To Update ‘Outmoded’ Dealership Visits
"We expect the use of voice to continue to grow and that experiences like this one will complement other options that we or Paragon provide the customer," says Guy Schueller, Google's Industry Director, Automotive.
