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Analysis How Brands Can Partner With Google Assistant Domino’s, Ticketmaster, Disney, among others have partnered with the Google Assistant to create "actions" that consumers can take, Google's Alana Brown notes. Here's how those partnerships develop.

David Kaplan

By David Kaplan, Oct 2nd

Google Google Expands Reservation Options Beyond Restaurants To Include Events, Activities Users can now book top attractions, activities, and more, directly from Google Search, Maps, and the Assistant via Reserve with Google.

David Kaplan

By David Kaplan, Sep 25th

Analysis Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.

David Kaplan

By David Kaplan, Sep 12th

Analysis The Real Estate SEO Race: No One Brand Dominates Less than of the total search market share in the real estate vertical is not consistently held by one brand -- meaning "smaller players absolutely have room to compete against the big guns," says Conductor's Christine Schrader.

David Kaplan

By David Kaplan, Aug 29th

Analysis Google My Business Just Made Online Discovery Easier For 2.5 Million ‘Veteran-Led’ Brick-And-Mortar Businesses "If your business is owned, led, or founded by a veteran, you can enable this 'Veteran-Led' attribute through Google My Business, and it will appear on your Google listing alongside other details like 'Has Wifi' or 'Outdoor Seating,'" says Google Data Scientist Sean O’Keefe.

David Kaplan

By David Kaplan, Aug 28th

Analysis Google Maps Now Lets iPhone-Owning Local Guides Post Videos — Here’s What It Means For Local Businesses Going "direct to SMB" has become a bigger priority for Google and this new feature is yet another step in that direction, says Local SEO Guide's Andrew Shotland.

David Kaplan

By David Kaplan, Aug 24th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Amazon Prime Day recap to what brands need to know about the emerging voice-first era.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 20th

News World Cup Search Stats Show Why Unbranded Search Matters For Marketers When searching to buy jerseys during the World Cup, fans largely didn't navigate to a brand's website. The retailers who won were prepared for that.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 19th

Analysis What Google Maps’ Explore Feature Means For Local Search Marketing "With this new addition to Google Maps, its now even more important that businesses are managing their reputation," says Yext's David "Rev" Ciancio.

David Kaplan

By David Kaplan, Jul 12th

Analysis Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia.

David Kaplan

By David Kaplan, Jul 2nd

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