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Gimbal
News
Gimbal Strikes Proximity Platform Partnership With Event Manager Zerista
The first test of the Gimbal/Zerista alliance is one that makes sense for beacons: connecting the 2,000 attendees at the Bluetooth World conference.
By David Kaplan, Mar 27th
News
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from The Mobile Majority's acquisition of Gimbal to six location tech tools that will shape marketing in 2017.
By Lauryn Chamberlain, Dec 9th
News
Proximity Marketing Pioneer Gimbal Acquired By The Mobile Majority
The anticipated consolidation of the location marketplace appears to be gaining momentum.
By David Kaplan, Dec 5th
News
Walkbase Names Location Tech Veteran Kevin Hunter To Head U.S. Efforts
The Finland-based IoT analytics and marketing platform Walkbase is ready to enter the U.S. marketplace.
By David Kaplan, Nov 11th
Analysis
This Is Why Major Brands Are About To Embrace Beacon-Based Retargeting
With millions of dollars being spent on digital, brands are ready for proximity tools like beacons to close the loop between online and offline customers, says Unacast's Thomas Walle.
By David Kaplan, Aug 26th
News
Gimbal ‘Experiences’ Puts Control Of Geofences And Beacons Into One Platform
The proximity company's promise: quick, seamless integration of outdoor and indoor marketing — that doesn't require an engineering degree, says Gimbal's Jeff Russakow.
By David Kaplan, Aug 3rd
News
As Location-based Ad Demand Grows, Gimbal Offers App Publishers A Supply-Side Platform
Gimbal's Proximity Data Platform is meant to give publishers more control of their first-party geo-data, while encouraging the release of more valuable ad placements.
By David Kaplan, Jul 13th
News
Why One Of The Best Places For A Beacon May Be A Parking Lot
Proximity platforms Access Mobility 24 and Gimbal are adding 4,000 beacons to parking lots on behalf of local merchants in Chicago, NYC, LA, Boston, and other cites.
By David Kaplan, Jul 6th
News
Gimbal Rolls Out Beacons To 12,000 Doctors Offices With Health Media Network
The creation of one of the largest beacon networks reflect the growing importance of proximity in the health care sector.
By David Kaplan, Jun 23rd
News
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Screenvision's 'connected cinema' to Instagram's SMB-friendly update.
By Lauryn Chamberlain, May 20th
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th