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News Gimbal Strikes Proximity Platform Partnership With Event Manager Zerista The first test of the Gimbal/Zerista alliance is one that makes sense for beacons: connecting the 2,000 attendees at the Bluetooth World conference.

David Kaplan

By David Kaplan, Mar 27th

News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from The Mobile Majority's acquisition of Gimbal to six location tech tools that will shape marketing in 2017.

Lauryn Chamberlain

By Lauryn Chamberlain, Dec 9th

News Proximity Marketing Pioneer Gimbal Acquired By The Mobile Majority The anticipated consolidation of the location marketplace appears to be gaining momentum.

David Kaplan

By David Kaplan, Dec 5th

News Walkbase Names Location Tech Veteran Kevin Hunter To Head U.S. Efforts The Finland-based IoT analytics and marketing platform Walkbase is ready to enter the U.S. marketplace.

David Kaplan

By David Kaplan, Nov 11th

Analysis This Is Why Major Brands Are About To Embrace Beacon-Based Retargeting With millions of dollars being spent on digital, brands are ready for proximity tools like beacons to close the loop between online and offline customers, says Unacast's Thomas Walle.

David Kaplan

By David Kaplan, Aug 26th

News Gimbal ‘Experiences’ Puts Control Of Geofences And Beacons Into One Platform The proximity company's promise: quick, seamless integration of outdoor and indoor marketing — that doesn't require an engineering degree, says Gimbal's Jeff Russakow.

David Kaplan

By David Kaplan, Aug 3rd

News As Location-based Ad Demand Grows, Gimbal Offers App Publishers A Supply-Side Platform Gimbal's Proximity Data Platform is meant to give publishers more control of their first-party geo-data, while encouraging the release of more valuable ad placements.

David Kaplan

By David Kaplan, Jul 13th

News Why One Of The Best Places For A Beacon May Be A Parking Lot Proximity platforms Access Mobility 24 and Gimbal are adding 4,000 beacons to parking lots on behalf of local merchants in Chicago, NYC, LA, Boston, and other cites.

David Kaplan

By David Kaplan, Jul 6th

News Gimbal Rolls Out Beacons To 12,000 Doctors Offices With Health Media Network The creation of one of the largest beacon networks reflect the growing importance of proximity in the health care sector.

David Kaplan

By David Kaplan, Jun 23rd

News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Screenvision's 'connected cinema' to Instagram's SMB-friendly update.

Lauryn Chamberlain

By Lauryn Chamberlain, May 20th

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