Citing A 50 Percent Revenue Gain, Factual Raises $42 Million Funding And Sets Its Sights On Asia
"Every company, in every industry, is becoming a data company, because data is the most critical component of future innovation," Factual CEO Gil Elbaz says.
By David Kaplan, Sep 6th
Factual Names Brian Czarny As SVP Of Marketing
Czarny is charged with continuing the global awareness campaign, says Factual CEO Gil Elbaz.
By David Kaplan, May 24th
Factual CEO Elbaz Plots European Expansion As Location Market ‘Booms’
Location veteran Mandeep Mason will lead Factual in Europe, as CEO Gil Elbaz notes the growth plans go beyond ad tech.
By David Kaplan, Feb 22nd
It’s Time To Establish ‘Best Practices’ For Geo-Data And Privacy
Location data specialist Factual has become a member of the Network Advertising Initiative as the industry trade group aims to develop self-policing mechanisms for balancing marketer insights and consumer privacy.
By David Kaplan, Jul 28th
‘Patent Trolls’ Take Aim At Geo-Data Companies
Factual fought back and got a patent case against them thrown out — but the win cost the company a million dollars.
By David Kaplan, Apr 21st
Looking Beyond Location Ad Tech, Factual Brings In PubMatic’s Jonas As First Revenue Head
International expansion is on the way as the geo-data provider sees a wider use case for its location analytics.
By David Kaplan, Feb 11th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th