GeoMinds: Death of The Specialist: The Evolution of Cross-Platform Advertising
In a cross-platform world, knowing many things is better than knowing one big thing, writes Simpli.fi's James Moore.
By James Moore, Nov 16th
GeoMinds: A Conversation About Beacons, Data, Third Parties — And Piloting A Sled
Who owns the data collected by proximity marketing devices? And do retailers need apps to have beacon program?
, Oct 25th
GeoMinds: The Cartographer’s Promised Land
The new Mapbox Studio went into private beta last month. Here’s what Faraday’s Bill Morris learned using it.
, Oct 22nd
GeoMinds: The Subtleties of Location: Centroid vs. On-Device Location
When most people think of location they think of an exact point that is precise and accurate. In reality, not all location data is created equal, writes Skyhook's Mike Schneider.
, Oct 16th
GeoMinds: When It Comes To Location-Based Advertising, Real-Time Is The Right Time
Mobile consumers have vastly different mindsets at different times of the day and geo-targeted marketing needs to reflect that, says Localz' Nimmity Zappert.
, Oct 14th
GeoMinds: How to Bypass Ad Blocking
Kinetic's Ana Echols suggests a fool-proof way to make sure your ad dollars are effectively used (hint: go outside).
, Oct 7th
GeoMinds: The Best Use Of Geo-Data Is To Improve The Mobile Consumer Experience
Creating relevant and engaging ads will subsequently eradicate any industry distrust of ad blocking, writes Sonata's Lara Mehanna.
, Oct 2nd
GeoMinds: Media Measurement — It’s All About Location, Location, Location
Why 'Physical Location Visits' are the industry’s next big KPI.
, Sep 9th
GeoMinds: Investigating Various Pathologies of Low Quality Location Data
App permissions are one primary driver of poor geo-data, says Factual.
, Sep 9th
Privacy, Beacons — And How Not to Win an Argument With Your Spouse
Stephen Statler knows the secret of a happy marriage bears some similarity to a healthy productive relationship between retailers and consumers with help from the proximity tech vendors who serve both.
, Sep 8th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th