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Analysis Will Google’s Eddystone EID be Viagra for the Bluetooth Beacon Ecosystem? You may have heard what EID is, but what are its effects on the beacon ecosystem likely to be?

By Stephen Statler, Apr 26th

Analysis Mobile Commerce was Huge for Holiday 2015… Now What? Stores aren't dead, writes GPShopper's CMO/Co-founder. But the traditional store experience is.

By Maya Mikhailov, Feb 15th

Analysis Why Would Amazon Open Physical Bookstores? More Data, Of Course. Isn't the point of Amazon that books — and everything else — comes to your door with just one click? Apparently, there's more to physical than digital after all.

By Birte Steen, Feb 11th

Analysis Beacon Technology Makes a Sports Fan as Loyal to Your Brand as They Are to Their Team The beacon space is highly fragmented, writes Opera Mediaworks' Andrew Dubatowka, but contextually relevant campaigns can cut through all that noise.

Andrew Dubatowka

By Andrew Dubatowka, Feb 9th

News Five Common Misconceptions About Beacons and Proximity Marketing 2016 has started with exciting news in the beacon world, but there are still some misconceptions.

By Romet Kallas, Feb 4th

Analysis Retail Wars: The Bricks Fight Back The Force is strong with local, Jedis — er, retailers — writes, Promoboxx’s Ben Carcio.

By Ben Carcio, Jan 20th

Retail Retailers: Don’t Throw Away Those Beacons Just Yet Retailers need to take a breath and identify actual in-store customer (and business) pain points and take the time to explore how beacons can help solve them, writes Aruba's Julia Farina.

By Julia Farina, Jan 15th

Retail GeoMinds: The New ‘Zigzagging’ Customer Journey: Think Local, Act Mobile The customer journey is conducted online and offline and across multiple screens — and walled gardens often block the purchase path, YP's Luke Edson notes.

By Luke Edson, Dec 22nd

Uncategorized GeoMinds: The Seven Proximity And Beacon Trends You Should Know For 2016 Unacast's Kjartan Slette runs down the big ideas for location-based advertising as we head into the new year.

By Kjartan Slette, Dec 21st

Uncategorized GeoMinds: Brand Engagement Starts At Home Charles Smith, Managing Director UK, BlisMedia, explains why advertisers need to focus more on location and context when planning campaigns.

By Charles Smith, Nov 19th

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