Will Google’s Eddystone EID be Viagra for the Bluetooth Beacon Ecosystem?
You may have heard what EID is, but what are its effects on the beacon ecosystem likely to be?
By Stephen Statler, Apr 26th
Mobile Commerce was Huge for Holiday 2015… Now What?
Stores aren't dead, writes GPShopper's CMO/Co-founder. But the traditional store experience is.
, Feb 15th
Why Would Amazon Open Physical Bookstores? More Data, Of Course.
Isn't the point of Amazon that books — and everything else — comes to your door with just one click? Apparently, there's more to physical than digital after all.
, Feb 11th
Beacon Technology Makes a Sports Fan as Loyal to Your Brand as They Are to Their Team
The beacon space is highly fragmented, writes Opera Mediaworks' Andrew Dubatowka, but contextually relevant campaigns can cut through all that noise.
, Feb 9th
Five Common Misconceptions About Beacons and Proximity Marketing
2016 has started with exciting news in the beacon world, but there are still some misconceptions.
, Feb 4th
Retail Wars: The Bricks Fight Back
The Force is strong with local, Jedis — er, retailers — writes, Promoboxx’s Ben Carcio.
, Jan 20th
Retailers: Don’t Throw Away Those Beacons Just Yet
Retailers need to take a breath and identify actual in-store customer (and business) pain points and take the time to explore how beacons can help solve them, writes Aruba's Julia Farina.
, Jan 15th
GeoMinds: The New ‘Zigzagging’ Customer Journey: Think Local, Act Mobile
The customer journey is conducted online and offline and across multiple screens — and walled gardens often block the purchase path, YP's Luke Edson notes.
, Dec 22nd
GeoMinds: The Seven Proximity And Beacon Trends You Should Know For 2016
Unacast's Kjartan Slette runs down the big ideas for location-based advertising as we head into the new year.
, Dec 21st
GeoMinds: Brand Engagement Starts At Home
Charles Smith, Managing Director UK, BlisMedia, explains why advertisers need to focus more on location and context when planning campaigns.
, Nov 19th
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th