Dunkin’ Donuts Warms Up Geofilters For Spring Promo
Snapchat is a great place for content creation that helps to enhance the in-store experience at Dunkin’ Donuts, says DD's Melanie Cohn.
By David Kaplan, Apr 3rd
Snapchat’s Plan For A Geofilter Takeover — At The Los Angeles Marathon
Post-IPO, the company aims to set a record for the 'longest on-demand geofilter initiative.'
By Lauryn Chamberlain, Mar 7th
Geo 201: How Should Marketers Use Snapchat Geofilters?
The location-specific overlays have applications far beyond branding.
By Lauryn Chamberlain, Feb 28th
Dunkin’ Donuts Looks To Drive Valentine’s Day Sales With Geofilters, Facebook Live
The brand is getting active across Snapchat, Instagram, Facebook — and each of its social promotions are tied to its store locations.
By Lauryn Chamberlain, Feb 9th
Snapchat Expands Partner Program With Nod Toward Better Looking, Targeted Ads
As Facebook works to fend off the user and advertising challenges from Snapchat, the social messaging app is formalizing its ad products.
By David Kaplan, Jan 31st
Folgers Geotargets And Geofilters Gingerbread House For NYC Holiday Promotion
A life-size — and interactive — Gingerbread House is going up in Madison Square Park in a sponsorship by Taste of Home with Folgers Coffee.
By David Kaplan, Dec 6th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from xAd's acquisition of Weatherbug to the seven things you need to know about marketing for 2017.
By Lauryn Chamberlain, Nov 18th
Foursquare Location Data To Power Snapchat Geofilters
Following deals with Twitter, Uber, Pinterest, and others, Foursquare is working to establish itself as the foundation of social media platforms' geo-data go-to.
By David Kaplan, Nov 15th
Snapchat Geofilters Get Political
Presumptive Democratic Presidential nominee Hillary Clinton used Snapchat’s targeted geofilter ads to invade the last night of the Republican National Convention.
By David Kaplan, Jul 22nd
Can Snapchat Make Flash Sales Hot Again? Mall Of America Thinks So
The Minnesota retail space is testing flash sales for some of its 520 stores across social media through the end of the month. But the real test is whether Snapchat can spur Millennials to shop at a moment’s notice.
By David Kaplan, Mar 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th