How Dunkin’ Donuts Is Using Mastercard’s Masterpass To Drive Loyalty Membership
Digital payment methods like Masterpass by Mastercard help us provide our guests with even more quick and convenient ways to 'run on Dunkin’,'" says Dunkin’ Donuts VP Sherrill Kaplan.
By David Kaplan, Nov 16th
Snapchat Context Cards Open To Advertisers, Starting With Lionsgate’s Wonder
Starting today, advertisers can attach a Knowledge Graph-based Context Card to Snaps that feature their Lens or Filter ad -- for free.
By David Kaplan, Nov 13th
Dunkin’ Donuts Rolls Out Virtual Gift Card Via Mobile App For Veteran’s Day Promotion
"This is Dunkin’ Donuts’ first national offer for Veterans Day, and we are so happy to show our appreciation and keep our veterans and active duty military running on Dunkin’," the QSR chain says.
By David Kaplan, Nov 6th
Snapchat’s Context Cards Extend Digital Presence Information From Outside Apps
The Snapchat answer to Google's Now's "cards" connects users' images to info and tools from Uber, Foursquare, TripAdvisor, Michelin, Goop, and others.
By David Kaplan, Oct 10th
Snap Adds GroundTruth As Latest Location Ad Partner For Geofilters, Snapchat Ads
Are there any location platforms Snap isn't working with?
By David Kaplan, Jun 28th
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
Powered by Mapbox, OpenStreetMaps, and DigitalGlobe, Snap Map is billed as a 'living, breathing location tool designed to inspire users to take action.
By David Kaplan, Jun 21st
Snap Layers On Location Services, Adds Factual To Geo-Data Partner Mix
A week after acquiring location attribution specialist Placed, Factual now joins Foursquare and Yext as Snap location intelligence providers.
By David Kaplan, Jun 13th
What Snap’s Acquisition of Placed Says About The Value Of Location Tech
The acquisition is great for the entire location data market, says Factual's Brian Czarny. Here's why.
By David Kaplan, Jun 9th
Why Snap Acquired Online-To-Offline Attribution Provider Placed
As Snap is under pressure to prove its geofilters can drive store visits and sales, it is turning to Placed, which has pioneered the idea of location-based attribution.
By David Kaplan, Jun 6th
Snapchat Users Prefer Sponsored Lenses, Filters To Ads
Users are still ad-averse on the platform. But custom content that plays into the organic Snapchat experience is driving engagement.
By Lauryn Chamberlain, Apr 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th