geofencing
Analysis Are Local TV Advertisers Ready For Location-Based Ad Targeting? "Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households," says Simpli.fi VP Ryan Horn. David Kaplan By David Kaplan, Jul 10th
Analysis How Simpli.Fi Geo-Fenced The NBA Finals Live sporting events such as the NBA Finals are a hot spot for marketers," says Simpli.Fi CEO Frost Prioleau. "Rather than shelling out large budgets to get in front of fans on TV, companies of all sizes [can] leverage mobile location data in order to target fans across devices and at certain locations." Lauryn Chamberlain By Lauryn Chamberlain, Jun 26th
Analysis As Location-Based Marketing Matures, Has It Gotten Any More Accurate? The answer, as you might expect, says Thinknear’s Brett Kohn is: “it depends.” David Kaplan By David Kaplan, Jan 31st
Analysis How Foursquare Helped Digital Jukebox TouchTunes Lift Bar Visits Next on TouchTunes’ list: expanding its bartender loyalty program called Bar Rewards to over 60,000 members in 2017, says CEO Ross Honey. David Kaplan By David Kaplan, Sep 18th
News How Shinola ‘Rolled Up Its Sleeves’ To Link Location Insights With Outdoor Ads The upscale Detroit retailer Shinola tapped MullenLowe Mediahub and PlaceIQ to connect local audiences in six markets to larger national stories. David Kaplan By David Kaplan, Jul 6th
Analysis Location Of Gold: Why Factual Targeted Restaurants To Fill Movie Theaters To market the indie documentary City Of Gold to foodies, Factual had to find the right foodie hotspots, not just the most expensive. David Kaplan By David Kaplan, Apr 28th
News Gimbal Strikes Proximity Platform Partnership With Event Manager Zerista The first test of the Gimbal/Zerista alliance is one that makes sense for beacons: connecting the 2,000 attendees at the Bluetooth World conference. David Kaplan By David Kaplan, Mar 27th
Analysis DigitasLBi’s Ilicco Elia On Cracking The Location-Based Marketing Code As geo-data and proximity marketing tools like beacons power advertising from mobile to IoT, DigitasLBi Head of Mobile Ilicco Elia spoke at Mobile World Congress on the evolution of location-based advertising. David Kaplan By David Kaplan, Mar 6th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from The Weather Company's marketing update to how to build a geofence. Lauryn Chamberlain By Lauryn Chamberlain, Oct 14th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from driving better results through geofencing to the top reasons to use beacons. Lauryn Chamberlain By Lauryn Chamberlain, Oct 7th
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Featured News
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th