How Foursquare Helped Digital Jukebox TouchTunes Lift Bar Visits
Next on TouchTunes’ list: expanding its bartender loyalty program called Bar Rewards to over 60,000 members in 2017, says CEO Ross Honey.
By David Kaplan, Sep 18th
What’s Wrong With Geofences? UberMedia Has An Answer
Geofences tend to be too general, too 'one-size fits all,' says UberMedia's Michael Hayes.
By David Kaplan, Jul 13th
Why One Of The Best Places For A Beacon May Be A Parking Lot
Proximity platforms Access Mobility 24 and Gimbal are adding 4,000 beacons to parking lots on behalf of local merchants in Chicago, NYC, LA, Boston, and other cites.
By David Kaplan, Jul 6th
GeoMarketing 101: What Is Geofencing?
Use cases for the technology are diverse, with both major enterprises and local businesses now embracing location-based offers.
By Lauryn Chamberlain, Mar 7th
Outfront Media Enlists xAd’s Geofences To Target National Ads At Local Commuters
More out-of-home ads will leaping from billboards to smartphones moving through train stations.
By David Kaplan, Nov 6th
Elle Magazine Teams With Swirl, ShopAdvisor, And RetailMeNot On Beacon, Geo-Fencing Program
The Hearst pub’s ‘Shop Now!’ mobile feature connects consumers to selected brands using location-based offers.
By David Kaplan, Aug 24th
xAd Builds A Better Geofence With Blueprints
Location accuracy demands specific physical boundaries around a business, not “circles.”
By David Kaplan, Apr 8th
Skyhook’s ‘Contextual’ Tool Exits Beta, Emphasizes Wi-Fi’s Primacy
The geo-location targeter aims to become a fixture within advertisers’ tech stack — and on consumers’ smartphones.
By David Kaplan, Sep 29th
'Conversational Commerce' Is On The Rise: Here's How Brands Can Win
By Lauryn Chamberlain, Jul 12th
How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence
By David Kaplan, Jul 11th
PlaceIQ: Making Location Data The Essential 'Building Blocks' For Marketing Decisions
By Lauryn Chamberlain, Jul 11th