As Late Beacon Adopters, Healthcare And Travel Businesses Slowly Catch Up To Retail
Airports are demonstrating new use cases for location technology.
By Daniel Parisi, Mar 8th
What3Words Fills In Location Blanks For Businesses And Consumers, No Address Needed
The best point of entry to a place doesn’t necessarily correspond to its official listing.
By Daniel Parisi, Mar 7th
Jellyfish Hires iCrossing’s Jim Hamilton As Head Of U.S. Operations
Hamilton hopes to make geo-data a larger part of the digital marketing company’s strategy.
By Daniel Parisi, Oct 16th
Plot Projects Brings Geo-Data To Swrve’s Mobile Platform
Personalized geo-targeting is the key to building experiences that engage mobile consumers, says Swrve.
By Daniel Parisi, Jul 22nd
Screenvision Taps SITO Mobile For Geo-Data Targeting In — And Beyond — Cinemas
Plans for “Project Lynx” include using Kantar Shopcom’s purchase info, with the expectation of a beacon partnership with Gimbal.
By David Kaplan, May 8th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th