Geo-Targeted Mobile Ads
GeoMarketing 101: What Is Geotargeting?
Geotargeting: The more relevant an ad or offer is, the more likely it is to drive what marketers want: a sale.
By Lauryn Chamberlain, Mar 31st
GeoMinds: Location Data Is The Key Factor For Driving Retail Foot Traffic
Mobile hasn't maxed out its potential, writes Sonata's Lara Mehanna. It's how tech companies and advertisers use it that needs improvement.
, Jul 9th
xAd Location Ads Produces 34 Percent Rise In Denny’s In-Store Visits
Proximity marketing isn’t just a matter of “where,” says the fast-casual chain’s John Dillon.
By Lauryn Chamberlain, Mar 18th
The Knot Redesign Represents A New Kind Of ‘Local Brides’ Guide’
The personalized, mobile nature of “My Knot” aims to simplify the wedding planning process — and open up ad opportunities for retailers.
By Lauryn Chamberlain, Mar 11th
GeoMarketing’s Top 10 Stories Of 2014
As we close out 2014, the year GeoMarketing debuted, we look back at our most popular stories and take the measure of the trends leading us into 2015.
, Dec 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th