Geomarketing 101: What Is Geomarketing?
Examining the power of location's influence on marketing — and how ad campaigns with a "geo" component drive more foot traffic to stores.
By Lauryn Chamberlain, May 10th
Location-Based Mobile Ad Spending Rose 90 Percent In Q4
Black Friday appears poised for similar gains in the role of geo-marketing, says Verve Mobile.
By David Kaplan, Dec 5th
If You Build It, They Will Come
Breakfast creates digital + physical works aimed at evolving the way brands and consumers interact. But don’t call them; they’ll call you.
By Nicole Spector, Sep 25th
Clickthroughs: A Worse Location Ad Metric Than You Thought
That’s the view from an xAd-commissioned Nielsen study of geo-marketing campaign analytic tools.
By David Kaplan, Sep 18th
xAd Aims To Leave Larger ‘Footprints’ With New Funding
Can a $50 million investment help the geo-marketing specialist “pass” the beta test for its real-time analytics platform?
By David Kaplan, Sep 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th