geo-data
News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin. David Kaplan By David Kaplan, Sep 26th
Analysis Citing A 50 Percent Revenue Gain, Factual Raises $42 Million Funding And Sets Its Sights On Asia "Every company, in every industry, is becoming a data company, because data is the most critical component of future innovation," Factual CEO Gil Elbaz says. David Kaplan By David Kaplan, Sep 6th
Analysis Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury As Tesla seeks to divert attention from the controversial tweets of founder Elon Musk, the electric car company is having difficulty reaching less affluent carbuyers, Factual geo-data indicates. David Kaplan By David Kaplan, Aug 9th
Analysis Starbucks & Straws: The Unexpected Uses of Location Data Eliminating straws is a win for both the environment and Starbucks, writes Skyhook CEO Craig Waggy. David Kaplan By David Kaplan, Jul 27th
Analysis Surviving the Retail Apocalypse Foursquare’s how-to guide for designing the Mall of the Future. Felix Puetsch, Mike Schoppmann By , , Jul 5th
News Factual Rolls Out Place-Based Custom Audience Building Tool For ‘Smarter’ Ad Targeting The Geopulse Audience Designer can, for example, allow a healthy snack brand to target moms who shop at Whole Foods or Trader Joe’s but do not visit fast food restaurants, says Factual CMO Brian Czarny. David Kaplan By David Kaplan, Jun 21st
News Placed Expands Store Visit Attribution To TV, Offers Free Preview To Hundreds Of Brands, Networks "We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview," says Placed CEO David Shim. David Kaplan By David Kaplan, Jun 13th
Analysis As Location Data Use Becomes A Mainstream Marketing Tool, Advertisers Seek Alternatives To Facebook, Google False impressions, transparency, and pricing are the topmost concerns about location-based advertising with Facebook and Google, a survey from Factual finds. David Kaplan By David Kaplan, Jun 7th
News NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution “Visit Metrics was built in direct response to CMOs, heads of research, and agency account teams telling us what they need to take foot traffic measurement to the next level,” says NinthDecimal President David Staas. David Kaplan By David Kaplan, May 22nd
News Factual Brings In Ex-CARTO Exec Kevin Reilly To Be Its First ‘Head Of Measurement’ "While Measurement is a product for marketers, footfall data is absolutely beneficial for analytics and intelligence, as it connects mobile movement with real-world behavior and places to uncovers unique insights that drive business decisions," Reilly says. David Kaplan By David Kaplan, May 10th
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