geo-data
News
How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits
"Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin.

News
NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution
“Visit Metrics was built in direct response to CMOs, heads of research, and agency account teams telling us what they need to take foot traffic measurement to the next level,” says NinthDecimal President David Staas.

News
Factual Brings In Ex-CARTO Exec Kevin Reilly To Be Its First ‘Head Of Measurement’
"While Measurement is a product for marketers, footfall data is absolutely beneficial for analytics and intelligence, as it connects mobile movement with real-world behavior and places to uncovers unique insights that drive business decisions," Reilly says.
