Gen-Z
Analysis
What Are The Subtle Differences Between Gen-Z And Millennials Offline Brands Need To Know?
Among other things, Despite becoming a young adult in today’s era of mindful eating, a Foursquare study finds Gen Z is actually more likely than other generations to visit major fast food and casual dining chains.
Analysis
Barnes & Noble College To Brands: Let Us Teach You How To Market To Gen-Z
"Students overwhelmingly (89 percent) prefer to shop in-store for the ability to see and experience the products in person, which makes omnichannel more important than ever," says Barnes & Nobile College CMO Lisa Malat.
