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Analysis How Will McDonald’s Gaming Strategy Influence Its 2018 Marketing? "McDonald's is historically a fun brand" says Tim Snyder, McDonald's digital business optimization director. "Gaming is just a natural extension of what we're doing right now with Uber Eats and delivery." David Kaplan By David Kaplan, Jan 2nd
Analysis Pokemon Go Mania Is Here — This Is What It Means For Location-Based Marketers Niantic's augmented reality game is the ultimate online-to-offline experience. And malls appear to be a big beneficiary.  David Kaplan By David Kaplan, Jul 11th
News Geo-Data Gets Gamefied In Niantic Labs’ Alliance With Nintendo On Pokemon Go The company’s first game, Ingress, already has 7 million active users, and that’s without the global recognition of an IP like Pokemon.  Daniel Parisi By Daniel Parisi, Dec 21st
News JCPenney’s Two-Pronged Oscar Night Promo Built On Gaming, Tumblr Debut The retailer is returning for its 14th consecutive year as an Academy Awards broadcast sponsor with a heavy dose of second-screen content.  David Kaplan By David Kaplan, Feb 22nd
Uncategorized GameStop Ups The Ante On The In-Store Experience The video game retailer is using beacons, social, and value propositions to create hubs of expertise and interactivity.  Nicole Spector By Nicole Spector, Nov 21st
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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