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Analysis How Will McDonald’s Gaming Strategy Influence Its 2018 Marketing? "McDonald's is historically a fun brand" says Tim Snyder, McDonald's digital business optimization director. "Gaming is just a natural extension of what we're doing right now with Uber Eats and delivery."

David Kaplan

By David Kaplan, Jan 2nd

Analysis Pokemon Go Mania Is Here — This Is What It Means For Location-Based Marketers Niantic's augmented reality game is the ultimate online-to-offline experience. And malls appear to be a big beneficiary.

David Kaplan

By David Kaplan, Jul 11th

News Geo-Data Gets Gamefied In Niantic Labs’ Alliance With Nintendo On Pokemon Go The company’s first game, Ingress, already has 7 million active users, and that’s without the global recognition of an IP like Pokemon.

By Daniel Parisi, Dec 21st

News JCPenney’s Two-Pronged Oscar Night Promo Built On Gaming, Tumblr Debut The retailer is returning for its 14th consecutive year as an Academy Awards broadcast sponsor with a heavy dose of second-screen content.

David Kaplan

By David Kaplan, Feb 22nd

Uncategorized GameStop Ups The Ante On The In-Store Experience The video game retailer is using beacons, social, and value propositions to create hubs of expertise and interactivity.

By Nicole Spector, Nov 21st

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