How Will McDonald’s Gaming Strategy Influence Its 2018 Marketing?
"McDonald's is historically a fun brand" says Tim Snyder, McDonald's digital business optimization director. "Gaming is just a natural extension of what we're doing right now with Uber Eats and delivery."
By David Kaplan, Jan 2nd
Pokemon Go Mania Is Here — This Is What It Means For Location-Based Marketers
Niantic's augmented reality game is the ultimate online-to-offline experience. And malls appear to be a big beneficiary.
By David Kaplan, Jul 11th
Geo-Data Gets Gamefied In Niantic Labs’ Alliance With Nintendo On Pokemon Go
The company’s first game, Ingress, already has 7 million active users, and that’s without the global recognition of an IP like Pokemon.
By Daniel Parisi, Dec 21st
JCPenney’s Two-Pronged Oscar Night Promo Built On Gaming, Tumblr Debut
The retailer is returning for its 14th consecutive year as an Academy Awards broadcast sponsor with a heavy dose of second-screen content.
By David Kaplan, Feb 22nd
GameStop Ups The Ante On The In-Store Experience
The video game retailer is using beacons, social, and value propositions to create hubs of expertise and interactivity.
By Nicole Spector, Nov 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th