GameStop
Analysis Brick-And-Mortar Stores Remain Attractive For Impulse Buying — But For How Long? Consumer packaged goods in physical stores can still capitalize on a certain serendipity, eMarketer reports, but here too, e-commerce is catching up. David Kaplan By David Kaplan, Feb 14th
Analysis For The GameStop Loyalty Program, Insight And Service Is The Reward It's not about points and perks, says Mike Mauler, EVP/president of GameStop International. David Kaplan By David Kaplan, Jan 18th
News Can Rewards Revamp ‘Power Up’ GameStop Sales? A lack of hit games, coupled with a decline of console purchases, plagued the retailer in Q1. To drive loyal customers back to its stores, it’s updating its discount membership PowerUp program. But does it go far enough to drive visits and engagement? David Kaplan By David Kaplan, Jun 8th
Event NRF16: ‘Smart Displays’ Are A Key To Mobile Success For GameStop, Kraft Heinz Partnering with Shelfbucks helped the retailers understand shopper behavior — and communicate in a personalized way that app users won’t ignore. Lauryn Chamberlain By Lauryn Chamberlain, Jan 18th
Retail GameStop’s Recipe For In-Store Success: Follow The ‘Cheers’ Model By combining advanced data with making sure sales associates ‘know your name,’ the gaming retailer is able to align online/offline marketing at scale. David Kaplan By David Kaplan, Aug 6th
News Flaunt Beacons, Don’t Hide Them, Says GameStop Jeff Donaldson, SVP, GameStop Technology Institute gave some potentially game-changing advice at the Place Conference. Nicole Spector By Nicole Spector, Jun 9th
Uncategorized GameStop Ups The Ante On The In-Store Experience The video game retailer is using beacons, social, and value propositions to create hubs of expertise and interactivity. Nicole Spector By Nicole Spector, Nov 21st
Uncategorized GeoMarketing Top 5 Countdown: Halloween Edition As retailers celebrate Halloween spending, wearables, beacons, and programmatic marketplaces are poised to make a bigger impact on holiday shopping and beyond. Lauryn Chamberlain By Lauryn Chamberlain, Oct 31st
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