What Does The Future Of Proximity Marketing Look Like?
Beacons looked big back in 2014, but as artificial intelligence, voice activation, and blockchain has captured marketers' mindshare, Unacast is looking beyond the Bluetooth-powered devices.
By David Kaplan, Feb 13th
Google Parent Alphabet Leads $1 Billion Funding In Lyft
The global mobility on-demand market is expected to exceed $228 billion by 2022 as Lyft tries to seize the moment from rival Uber.
By David Kaplan, Oct 19th
xAd Raises $42.5 Million Funding, Snaps Up Earth Networks’ Weatherbug
The forecast for location technology: still hot and getting hotter as early entrant xAd tries to shake off mobile ad network legacy.
By David Kaplan, Nov 14th
Why Verve Mobile Bought Roximity And Entered The Beacon Business
Location-based marketing isn't just about joining online and offline; it's about outdoors and indoors more than ever.
By David Kaplan, Jun 24th
Location As Hot Investment: Verve Completes $30 Million Financing
Amid a hiring spree, the mobile ad platform's debt financing package from Silicon Valley Bank will be used for acquisitions.
By David Kaplan, Jun 20th
What Startup Funding Crisis? Not For Location Tech Companies
New fundings in the past month from beacon platforms Rover and Unacast, future of retail company eyeQ, and native location ad company Blis suggests that not all startups are struggling.
By David Kaplan, May 24th
Euclid’s Funding Round And The ‘Logged-In’ Brick-and-Mortar Experience
CEO Brent Franson says there’s a certain level of commitment between the store and the shopper when it comes to offering a ‘logged-in experience.’
By Daniel Parisi, Jan 18th
Estimote Raises $10M First Round As Proximity Marketers Tap VCs
Is location a hot new investment? Or are beacon brands like Estimote scrambling to get capital before it dries up?
By David Kaplan, Jan 15th
Trio Of Location Platforms Start 2016 With Collective $90 Million In VC Money
Euclid, PlaceIQ, and Foursquare all announced fundings between $20- and $45 million on Thursday.
By Daniel Parisi, Jan 14th
Clothing Chain Bon Ton Taps Celect To Predict Shopper’s Choices
The partnership of the two New England brands comes as the MIT incubated retail analytics company raises $5.15 million.
By David Kaplan, Jun 25th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th