How LevelUp’s ‘Broadcast’ Connects Restaurant Menus To Voice Activation, Social Media
'Having the added visibility on so many digital channels is a no-brainer for our customer acquisition strategy,' says Joshua Churnick, of Austin, Tx.'s Mama Fu’s.
By David Kaplan, Jan 25th
Attribution And Other Developer Tools Lift Foursquare To Third Year Of Consecutive Revenue Gains
Foursquare CEO Jeff Glueck credits advertising revenue for the revenue rise, but the real growth appears to be in "enterprise solutions."
By David Kaplan, Jan 19th
Are Thanksgiving Blue Laws Good (Or Bad) For Retailers?
Despite pent-up demand, stores in states that restrict sales on Thanksgiving Day see foot traffic lag during the Black Friday weekend, Foursquare CEO Jeff Glueck finds.
By David Kaplan, Nov 22nd
Snapchat Context Cards Open To Advertisers, Starting With Lionsgate’s Wonder
Starting today, advertisers can attach a Knowledge Graph-based Context Card to Snaps that feature their Lens or Filter ad -- for free.
By David Kaplan, Nov 13th
‘Facebook Events’ App Is Now ‘Facebook Local’
The new app, Facebook Local, helps you easily find what to do, where to go, where to eat, or what you need— all recommended by the people you know and trust," says Facebook's Aditya Koolwal.
By David Kaplan, Nov 10th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from how craft breweries and beer bars boost foot traffic to what marketers need to know about 'smart cities.'
By Lauryn Chamberlain, Nov 3rd
How Craft Breweries And Beer Bars Prevent Foot Traffic From Going ‘Flat’
Millennials are changing the way wine is consumed. But does that ring true for craft beer? Foursquare's foot traffic analysis suggests that it is.
By David Kaplan, Oct 30th
Caffeine Spike: Foot Traffic To Coffee Shops Rises Almost 2 Percent
Sorry, Starbuck's and Tim Horton's Foursquare finds that indie coffee shops like San Francisco's Philz were the ones driving the visits.
By David Kaplan, Oct 13th
Snapchat’s Context Cards Extend Digital Presence Information From Outside Apps
The Snapchat answer to Google's Now's "cards" connects users' images to info and tools from Uber, Foursquare, TripAdvisor, Michelin, Goop, and others.
By David Kaplan, Oct 10th
When It Comes To Generating QSR Loyalty, Breakfast Is What Wins Visits
Brands like Starbucks, McDonald’s, Dunkin Donuts, Tim Hortons, Panera, and Taco Bell have each been expanding their morning offerings to maximize their share of wallet, says Foursquare's Steven Rosenblatt.
By David Kaplan, Sep 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th