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Analysis How CMOs Are Getting Past The Hype About AI By Finding The Practical Use Cases It's still "early days" for AI, says Forrester analyst Thomas Husson, who reports that only 36 percent of global marketing decision makers actually use machine learning tech.

David Kaplan

By David Kaplan, Aug 10th

Retail Brick-And-Mortar Retailers’ Top Priorities: More Locations For Faster Delivery Of Online Orders New physical locations are important because 42 percent of retailers surveyed say that faster delivery of online orders is their top customer-facing priority, according to a joint NRF/Forrester survey.

David Kaplan

By David Kaplan, Mar 21st

Analysis Understanding Marketers Top ‘Pain Points’ When Using Geo-Data Nearly 40 percent of advertisers surveyed by Verve and Forrester say difficulty understanding consumers past location patterns as well as how to accurately geotarget them.

David Kaplan

By David Kaplan, Jul 21st

Analysis Retailers Ramp Up AI Efforts, But Feel The Strains Of Catching Up 78 percent of retail organizations polled said spend on AI marketing technologies will increase over the next 12 months by at least 5 percent or more, a report from Emarsys and Forrester says.

David Kaplan

By David Kaplan, Jul 13th

Analysis Why CMOs Need To Shift Ad Budgets To Connected Intelligence Now The emergence of Alexa, Siri, Okay Google, Cortana augur the end of advertising as we know it, says Forrester's James McQuivey and Keith Johnston.

David Kaplan

By David Kaplan, May 3rd

News U.S. Wearable Sales Will Reach $9.1 Billion By 2022 Most of these sales are poised to come from the 75 percent of consumers who have never owned a connected device.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 19th

Analysis Mobile Influenced $2 Trillion In Retail Sales In 2016 But as Forrester notes, retailers are still under-invested in mobile.

David Kaplan

By David Kaplan, Feb 28th

Analysis How Can Virtual Reality Bridge Online-To-Offline Marketing? Don't expect much in the retail arena, but as Wyndham Hotels and Isobar have shown, Virtual Reality is perfect for taking consumers to vacation destinations.

David Kaplan

By David Kaplan, Feb 20th

Analysis NRF And Forrester: Digital Touchpoints Impact Nearly Half Of All Retail Sales "Smartphones are driving retail sales more than ever, and retailers have found that even modest investments in mobile initiatives can result in huge returns,” NRF Research VP Artemis Berry said about the study conducted by Forrester.

David Kaplan

By David Kaplan, Feb 1st

Analysis Understanding ‘The Where Factor’ Of IoT 'You cannot do the Internet of Things or the Industrial Internet of Things without real-time location awareness,' notes Pitney Bowes Greg Van den Heuvel in a study of the state of IoT.

David Kaplan

By David Kaplan, Jan 23rd

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