forecast
Analysis
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.
Analysis
Ready For Primetime: Local TV Ads Complemented By Geotargeted Mobile Will Generate $43 Billion This Year
"When you combine location’s ability to find and target consumers at the right place and time in local markets with TV’s massive reach and frequency, marketers are able to build and measure highly impactful advertising solutions,” says Eric Hadley, CMO at GroundTruth.
Analysis
‘Location-Aware’ Advertising Continues To Rise As Many Big Local Spenders Hold Steady
For the first time in two years, advertisers we classify as 'plus spenders,' - those spending more than $25,000 each year on advertising - are not planning to increase their ad spend in 2018," says Celine Matthiessen, VP Analytics and Insights, BIA/Kelsey.
