When It Comes To Brick-And-Mortar Loyalty, Walmart Is Up As Fashion Brands Lag
An inMarket study of retail loyalty rates and foot-traffic, fashion brands like Nine West, Bebe, The Gap, and others appear to be at a particular disadvantage.
By David Kaplan, Jun 8th
What Google’s Attribution Improvements Mean For Brick-And-Mortars — And Its Rivals
It appears to be the one place location attribution providers haven't gone: Google plans to connect credit and debit card spending to close the gap between digital and physical sales.
By David Kaplan, May 24th
Brands Can Now See When Snap Ads Drive Consumers To Store Locations
With 'Snap to Store,' the company takes aim at proving online-to-offline conversions.
By Lauryn Chamberlain, Apr 13th
How Share of Visit Analysis is Opening New Doors for Brands
Understanding the 'peaks and valleys' of customer visit levels at QSRs like Chick-Fil-A and McDonald's can help all marketers become better attractions, says PlaceIQ's Drew Breunig
, Mar 10th
How Chick-Fil-A’s Drive-Thru Service Boosted Visits In Q4
xAd points to Chick-Fil-A's 'personal touches' as separating it from the QSR pack. Meanwhile, the location marketplace's foot traffic monitoring suggests a comeback for Chipotle.
By David Kaplan, Feb 16th
Why the Food Court is the New Department Store
Awareness of the patterns and preferences that govern foot traffic, whether at a restaurant or a retailer, comes down to location data, writes UberMedia's Eric Aledort.
, Dec 14th
White Castle Gets A Quarter Of Its Foot Traffic After 10PM
Meanwhile, Qdoba Grill has few options for late-night dining, and therefore sees a mere 4 percent of its visits after that time, Foursquare stats show.
By David Kaplan, Oct 6th
What US Open Attendance Can Teach Brands About Location Marketing
Where do the 700,000 tennis fans venturing out to Flushing Meadows, Queens go when they're not watching the action on the courts? xAd located them.
By David Kaplan, Sep 16th
The Late-Night Eating Wars: College Edition
Back-to-college is in full swing and Foursquare and Mapbox are showing the most popular places students are gravitating to after midnight.
By David Kaplan, Sep 15th
Has Donald Trump’s Campaign Negatively Affected Trump-Branded Businesses?
Consumers are voting with their feet and Foursquare finds that visits are down at Trump-branded hotels, casinos, and golf courses.
By David Kaplan, Aug 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th