News GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands “Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent," says GroundTruth CMO Eric Hadley. The new partership will examine specific menu items and dayparts to help restaurants answer questions about "intent."
News Snapchat Unveils Three New Location Tools For Marketers With Hopper And Nordstrom Rack ”This perfect match of radius targeting and relevant creative has cut our CPIs in half, and bumped our booking rate on Snapchat to four times what it is on other paid social platforms,” says Qasim Mian, User Acquisition Manager, Hopper.
Analysis What Do Brick-And-Mortar Stores Face From Digital’s Role In Black Friday And Cyber Monday Shopping? The biggest shopping weekend of the year has passed and retailers' omnichannel strategies will be put to the test this holiday season like never before, data from Shopify, Adobe, and others show.