Analysis McDonald’s Owns ‘Quick And Easy’ Among QSR Customers — Rivals Need To Look Other Values To Compete "Rather than follow McDonald's into value and convenience and fight them at their own game, other chains should consider hanging their hat on some of the other drivers that matter with QSR consumers," says an analysis by Sense360's Eli Pornoy.
Analysis ‘IHOb’ Buzz Was A Hit With Men, But Shows IHOP Struggling With Women IHOP is looking at a broader strategy than just being recognized for having burgers. The underlying message by promoting burgers is that IHOP wants to be known more more than just breakfast, which is what pancakes can be viewed as an emblem for.
Analysis OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants “The business intelligence suite offers at-a-glance dashboards showing both past performance and trend analysis which helps restaurants manage their operations, adjust their staffing schedules, and tailor their marketing efforts - all in real time," says Prasad Gune, OpenTable SVP of Product.
Analysis Can Uber Make Burger-Delivery-By-Drone A Real Thing? If it sounds too 'sci-fi,' consider Delivery Econ 101: 'As off-premise dining grows across the country, it becomes less economical for a delivery driver to spend 20+ minutes making a delivery for a $10 burger and fries," says Yext's Lee Zucker.
Analysis OpenTable App Redesign Emphasizes ‘On-The-Go’ Consumers And Same-Day Discovery “We reviewed data from diner reservations and saw a dramatic rise in people looking to dine immediately," says OpenTable SVP Prasad Gune. "Based on this insight, we have redesigned our app experience to cater to this trend."
Analysis For Restaurants, First Weekend In February Represents Rush Of Valentine’s Day Reservations "Clearly communicate offerings on all channels as well – from OpenTable promo pages around the holiday to your profile page on OpenTable as well as Facebook, your website, and Twitter," advises OpenTable's Caroline Potter.