Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event?
A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving out free burgers in NYC this week.
By David Kaplan, Oct 16th
How Heineken Plans To Use Location Ads, Beacons, And Shazam To Augment Wider Marketing Programs
Heineken isn’t interested in being in the beacon business; it just wants to make that one-to-one connection to drive a purchase.
By David Kaplan, Mar 16th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th