Google Rolls Out Olympics Update Across Search, Assistant
The move serves to underscore how search has evolved from a list of blue links — and why that matters to marketers.
By Lauryn Chamberlain, Feb 12th
Think With Google: The Search Trends That Defined 2017
Voice search grew, customers wanted the "best" of everything, and featured snippets mattered more than ever. Here's what marketers need to know.
By Lauryn Chamberlain, Dec 19th
What Google’s Featured Snippet Search Update Means For Marketers
Businesses' ability to generate traffic from Google to its native webpages may continue to decrease, but they can improve discovery through other means.
By Lauryn Chamberlain, Dec 7th
Think With Google: What Marketers Need To Know About Mobile-First Shoppers This Holiday Season
From 'where to buy gifts for my boyfriend' to 'best holiday hotels,' marketers need to understand the intent behind customers' search queries — and craft content that provides relevant answers.
By Lauryn Chamberlain, Dec 4th
Speaking To Search Engines: How Marketers Can Drive Better Results In The Intelligent Future
Google now delivers structured answers to users' queries — meaning that consumers can get the information they need without ever visiting a webpage. What does this mean for marketers?
By Lauryn Chamberlain, Nov 8th
Geo 101: What Are Featured Snippets?
Here's how brands can craft content such that Google is more likely showcase their information in 'featured snippets' at the top of SERPs.
By Lauryn Chamberlain, Nov 7th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th