Factual
News Factual Rolls Out Place-Based Custom Audience Building Tool For ‘Smarter’ Ad Targeting The Geopulse Audience Designer can, for example, allow a healthy snack brand to target moms who shop at Whole Foods or Trader Joe’s but do not visit fast food restaurants, says Factual CMO Brian Czarny. David Kaplan By David Kaplan, Jun 21st
Analysis As Location Data Use Becomes A Mainstream Marketing Tool, Advertisers Seek Alternatives To Facebook, Google False impressions, transparency, and pricing are the topmost concerns about location-based advertising with Facebook and Google, a survey from Factual finds. David Kaplan By David Kaplan, Jun 7th
News Factual Brings In Ex-CARTO Exec Kevin Reilly To Be Its First ‘Head Of Measurement’ "While Measurement is a product for marketers, footfall data is absolutely beneficial for analytics and intelligence, as it connects mobile movement with real-world behavior and places to uncovers unique insights that drive business decisions," Reilly says. David Kaplan By David Kaplan, May 10th
Analysis What Do Grocers Need To Know About Whole Foods Shoppers? “Rival grocers can use these insights to better inform their targeting strategies, with the goal of reaching those more likely to shop at a Whole Foods," says Factual's Ocean Fine. David Kaplan By David Kaplan, Mar 29th
Analysis As Buyers Eye Toys R Us Locations, Factual Finds Weakness In Smaller Markets, Competitive In Metro Areas "The old adage 'location, location, location' rings true here -- data has the power to reveal physical locations where retailers should consider opening or closing stores," says Factual's Ocean Fine. David Kaplan By David Kaplan, Mar 22nd
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories this week, from growing searches for 'same-day shipping' to why Moët & Chandon is working with Snap. Lauryn Chamberlain By Lauryn Chamberlain, Feb 9th
Analysis Factual Updates Geopulse For Location Insights And Attribution Beyond Ad Targeting "As brands begin to leverage data for a variety of business purposes, they're constantly looking at ways to use location data in different ways outside of just targeting," says Factual SVP Brian Czarny. David Kaplan By David Kaplan, Feb 5th
Analysis Can Super Bowl Ads Boost Brick-And-Mortar Traffic? Dunkin' Donuts, McDonald's, Hyundai, H&R Block, KFC can all say "yes," according to data from Factual and Alphonso Insights. David Kaplan By David Kaplan, Jan 31st
Analysis How Marketers Can Use Location Data To Find Brand Affinities Among Holiday Shoppers "Understanding where shoppers go before and after they visit particular stores, as well as their brand affinities, helps better design advertising experiences," says Factual VP Ocean Fine. David Kaplan By David Kaplan, Dec 6th
Analysis Why WeWork Is Buying Meetup Amid a massive global expansion to house startups, WeWork knows that events and community are are natural way to highlight its locations and build offline presence. David Kaplan By David Kaplan, Nov 28th
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