Factual
Analysis
Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups?
"The creation of a Toy City concept to complement our temporary seasonal retail strategy is a logical extension of our brand; one that will allow us to leverage our existing pop-up store capabilities and capitalize on the category whitespace that has recently been created,” says Party City CEO James M. Harrison.
News
Factual Brings In Ex-CARTO Exec Kevin Reilly To Be Its First ‘Head Of Measurement’
"While Measurement is a product for marketers, footfall data is absolutely beneficial for analytics and intelligence, as it connects mobile movement with real-world behavior and places to uncovers unique insights that drive business decisions," Reilly says.
Analysis
As Buyers Eye Toys R Us Locations, Factual Finds Weakness In Smaller Markets, Competitive In Metro Areas
"The old adage 'location, location, location' rings true here -- data has the power to reveal physical locations where retailers should consider opening or closing stores," says Factual's Ocean Fine.
