EyeView
Analysis How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel. David Kaplan By David Kaplan, Aug 29th
Analysis How Video Advertising Can Drive Store Traffic An Eyeview and Sequent Partners survey finds that marketers are growing more confident about the metrics to prove online-to-offline attribution. David Kaplan By David Kaplan, Oct 18th
Analysis Cofactor’s Fagel In As Eyeview’s CMO, Discusses How Video Can Drive Store Visits Fagel, who has held digital exec posts at PepsiCo, Sears Holdings, and Gannett explains his approach to 'outcome-based video advertising' for national businesses. David Kaplan By David Kaplan, Jul 8th
Retail Digital Ad Spend Will Pay Dividends For Retailers This Holiday Season Online advertising is key to driving in-store traffic in the crucial shopping season as more consumers rely on online research prior to physical purchase, Eyeview finds. Lauryn Chamberlain By Lauryn Chamberlain, Oct 5th
Retail Forget Summer Camp! Prime Time Is Now For Retailers’ Back-To-School Ads Plus, geo-targeting is the top sales driver, personalized video ad platform Eyeview says. David Kaplan By David Kaplan, Jun 30th
Uncategorized Eyeview Offers Regional Auto Dealers Big Brand Powers The personalized video ad platform Eyeview looks to enable local dealerships to deliver better ads to local consumers. Nicole Spector By Nicole Spector, Jun 12th
Uncategorized The GeoMarketing Top 5 Countdown Physical stores still see the most retail sales, but mobile's importance continues to grow as new paths to purchase emerge. Plus, our top five stories of the week! Lauryn Chamberlain By Lauryn Chamberlain, Jan 16th
News Eyeview Ups Its Targeting Abilities With Geo-Fencing, Weather Tracking The video ad platform looks to drive in-store traffic by improving ad customization. Lauryn Chamberlain By Lauryn Chamberlain, Jan 14th
Featured News
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th