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Analysis How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel.

David Kaplan

By David Kaplan, Aug 29th

Analysis How Video Advertising Can Drive Store Traffic An Eyeview and Sequent Partners survey finds that marketers are growing more confident about the metrics to prove online-to-offline attribution.

David Kaplan

By David Kaplan, Oct 18th

Analysis Cofactor’s Fagel In As Eyeview’s CMO, Discusses How Video Can Drive Store Visits Fagel, who has held digital exec posts at PepsiCo, Sears Holdings, and Gannett explains his approach to 'outcome-based video advertising' for national businesses.

David Kaplan

By David Kaplan, Jul 8th

Retail Digital Ad Spend Will Pay Dividends For Retailers This Holiday Season Online advertising is key to driving in-store traffic in the crucial shopping season as more consumers rely on online research prior to physical purchase, Eyeview finds.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 5th

Retail Forget Summer Camp! Prime Time Is Now For Retailers’ Back-To-School Ads Plus, geo-targeting is the top sales driver, personalized video ad platform Eyeview says.

David Kaplan

By David Kaplan, Jun 30th

Uncategorized Eyeview Offers Regional Auto Dealers Big Brand Powers The personalized video ad platform Eyeview looks to enable local dealerships to deliver better ads to local consumers.

By Nicole Spector, Jun 12th

Uncategorized The GeoMarketing Top 5 Countdown Physical stores still see the most retail sales, but mobile's importance continues to grow as new paths to purchase emerge. Plus, our top five stories of the week!

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 16th

News Eyeview Ups Its Targeting Abilities With Geo-Fencing, Weather Tracking The video ad platform looks to drive in-store traffic by improving ad customization.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 14th

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