How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat
Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel.
By David Kaplan, Aug 29th
How Video Advertising Can Drive Store Traffic
An Eyeview and Sequent Partners survey finds that marketers are growing more confident about the metrics to prove online-to-offline attribution.
By David Kaplan, Oct 18th
Cofactor’s Fagel In As Eyeview’s CMO, Discusses How Video Can Drive Store Visits
Fagel, who has held digital exec posts at PepsiCo, Sears Holdings, and Gannett explains his approach to 'outcome-based video advertising' for national businesses.
By David Kaplan, Jul 8th
Digital Ad Spend Will Pay Dividends For Retailers This Holiday Season
Online advertising is key to driving in-store traffic in the crucial shopping season as more consumers rely on online research prior to physical purchase, Eyeview finds.
By Lauryn Chamberlain, Oct 5th
Forget Summer Camp! Prime Time Is Now For Retailers’ Back-To-School Ads
Plus, geo-targeting is the top sales driver, personalized video ad platform Eyeview says.
By David Kaplan, Jun 30th
Eyeview Offers Regional Auto Dealers Big Brand Powers
The personalized video ad platform Eyeview looks to enable local dealerships to deliver better ads to local consumers.
By Nicole Spector, Jun 12th
The GeoMarketing Top 5 Countdown
Physical stores still see the most retail sales, but mobile's importance continues to grow as new paths to purchase emerge. Plus, our top five stories of the week!
By Lauryn Chamberlain, Jan 16th
Eyeview Ups Its Targeting Abilities With Geo-Fencing, Weather Tracking
The video ad platform looks to drive in-store traffic by improving ad customization.
By Lauryn Chamberlain, Jan 14th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th