Denny’s Adopts Pandora’s Responsive Mobile Ads After Breakfast Hour Engagement Rises
Pandora is fully rolling out native ad formats following a beta run by Denny's, the Lexus Dealer Association, Express, and others.
By David Kaplan, Jan 4th
Must Have Black Friday Item: In-Store Apps?
Mobile shopping app platform GPShopper found that more than 10 percent of its client app usage occurred in-store.
By Nicole Spector, Dec 10th
GPShopper’s ‘Remote Control To Your Brand’
GPShopper has developed beacon technology to help retailers effectively reach the "distracted consumer."
By Nicole Spector, Jul 10th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th