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experiential marketing

Analysis Midnight Oil’s Denise Wong On The Difference Between Multichannel And Omnichannel Marketing "Multichannel Marketing is making sure you have matching luggage; Omnichannel is when you have a roller bag that converts into a backpack," says experiential marketing vet Denise Wong.

David Kaplan

By David Kaplan, Jan 19th

News The Home Depot Shows Its ‘Chic Side’ With Domino Mag SoHo Pop-Up "The Home Depot is about helping people make a home, not just build it," says Dawn Erksa, director, Merchandise Marketing at The Home Depot. "This is what home improvement looks like now."

David Kaplan

By David Kaplan, Dec 1st

Analysis For Sam’s Club, Digital Creates Experience, But Proximity Remains A Question A few months after introducing Scan & Go mobile shopping, Walmart-owned Sam's Club is trying to solve indoor location, says Engagement VP Adrian Fung.

David Kaplan

By David Kaplan, Mar 29th

Analysis Equinox To Launch Hospitality Brand, First NYC Hotel In 2018 The high-end fitness club joins the ranks of companies redefining “brand experiences” — and what it means to be a brand at all.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 12th

CMOs Cadillac House May Be The Future Of ‘Brand Experience’ — But Can It Help Sell Cars At Local Dealerships? Part lounge, part art gallery, part automoble showroom: Cadillac opened its New York brand experience center in May and the space's influence is soon to be felt at car dealers across the country.

David Kaplan

By David Kaplan, Oct 11th

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