It’s Not Amazon That Should Scare Retailers, It’s Facebook
"Facebook feels like a personal shopper," writes Euclid CEO Brent Franson. "The company’s using my data to personalize the ads in my feed - and it’s working."
By David Kaplan, Feb 23rd
For Retailers, Only Strength in Numbers Might Defeat Amazon
To match Amazon, the retail co-op marketing and data sharing concept needs to be updated.
, Jan 10th
Retailers Are Finally Getting Hip To Wi-Fi As Indoor Marketing Tool
Most retailers already have Wi-Fi installed, but only now is its usage for analytics reaching 80 percent.
By Daniel Parisi, Feb 8th
Euclid Taps Ex-AdSense, SurveyMonkey Sales Exec For Biz Dev Role
Brennan O'Donnell’s hiring follows the geo-analytics provider’s $20 million funding and efforts to expand its client base.
By Daniel Parisi, Jan 27th
Euclid’s Funding Round And The ‘Logged-In’ Brick-and-Mortar Experience
CEO Brent Franson says there’s a certain level of commitment between the store and the shopper when it comes to offering a ‘logged-in experience.’
By Daniel Parisi, Jan 18th
Trio Of Location Platforms Start 2016 With Collective $90 Million In VC Money
Euclid, PlaceIQ, and Foursquare all announced fundings between $20- and $45 million on Thursday.
By Daniel Parisi, Jan 14th
Omnichannel Approach Key To Combatting Slow Foot Traffic
Using digital strategies in-store, retailers brought the “bounce rate” of stores down 3 percent since last year.
By Daniel Parisi, Aug 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th