How West Elm Partners With Casper, Airbnb, And Others To Drive Local Store Visits
At the local level, West Elm emphasizes autonomy for individual locations to get the word out on social channels.
By David Kaplan, Apr 19th
Macy’s And Etsy Partnership Based On Complementary Shopper Appeal
The department store seeks credibility with younger women, while the e-tailer needs more big retail alliances.
By David Kaplan, Jan 31st
Etsy Local Links Mobile Users To Nearby Craftsmen And Retailers
Shoppers can now browse new locations and discover Etsy retailers on the go.
By Lauryn Chamberlain, Aug 26th
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th