How West Elm Partners With Casper, Airbnb, And Others To Drive Local Store Visits
At the local level, West Elm emphasizes autonomy for individual locations to get the word out on social channels.
By David Kaplan, Apr 19th
Macy’s And Etsy Partnership Based On Complementary Shopper Appeal
The department store seeks credibility with younger women, while the e-tailer needs more big retail alliances.
By David Kaplan, Jan 31st
Etsy Local Links Mobile Users To Nearby Craftsmen And Retailers
Shoppers can now browse new locations and discover Etsy retailers on the go.
By Lauryn Chamberlain, Aug 26th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th