2017 Predictions: Inspired By Pokemon Go, Geo Comes Into Brands’ Focus
AOL’s Chief Mobile Officer, Mark Connon, offers his take on how geo-location strategies will shape agencies' and brands' campaigns next year.
By Mark Connon, Dec 9th
At SxSW, McDonald’s Explores Personalization And Engagement Through Multiple Lenses
Location data, virtual and augmented reality, messaging platforms, and mobile pay all come together from global to local for the iconic burger chain.
By David Kaplan, Mar 15th
For Taptica’s Lead Gen Strategy, Local Focus Works Best, Even For National Efforts
Location often trumps age and gender when targeting certain demos, says Taptica's Sigal Bareket.
By David Kaplan, May 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th