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eMarketer
Retail
Department Stores’ Pains Eased In Q2, But Challenges Are Digging In
The underlying challenges facing department stores remain: many of them, are hurting from declining mall and store traffic, says eMarketer.
By David Kaplan, Aug 11th
Analysis
Why A Third Of Retailers Continue To Shun AI And Voice-Activation
“If someone wants a human, they will obviously be disappointed by an AI bot/assistant,” says eMarketer principal analyst Victoria Petrock.
By David Kaplan, Aug 1st
News
1.82 Billion People Will Use Messaging Apps In 2017
The growth in reliance on messaging platforms will likely see more marketers experimenting with chatbot communication.
By Lauryn Chamberlain, Jul 26th
Analysis
Which Retailers Are Winning Back-To-School Store Traffic?
Ross Dress for Less, T.J. Maxx and Target were the big Back-To-School winners last year, says Foursquare President Steven Rosenblatt.
By David Kaplan, Jul 24th
News
Over 80 Percent Of Millennials Want In-App, In-Store Payments
Are retailers ready? Most have some catching up to do, according to a report from eMarketer.
By Lauryn Chamberlain, Jul 17th
Retail
Back-To-School Retail Sales Will Reach $857.18 Billion This Year
Retailers looking to drive brick-and-mortar sales should start now — not in August.
By Lauryn Chamberlain, Jun 14th
News
Consumers Trust Search Engines Over Friends, Brands When It Comes To Finding New Products
The rise of intelligent search has major implications for local businesses.
By Lauryn Chamberlain, Jun 7th
Analysis
eMarketer’s Ramsey: How AI And Voice-Activation Will Impact Business
'I am as excited – if not more excited – by artificial intelligence – as I was when the internet emerged in a commercial way in the mid-1990s,' says eMarketer co-founder Geoff Ramsey.
By David Kaplan, May 23rd
Analysis
Amazon’s Alexa Gets Visual With Echo Show: What Does It Mean For Brands?
Parks Associates' Dina Abdelrazik on what the Amazon Echo Show's touchscreen and video adds to the voice-activated intelligent assistant Alexa.
By David Kaplan, May 10th
Analysis
Voice-Activated Connected Device Usage Jumps 130 Percent This Year
Amazon's Echo speaker commands 70 percent of the voice-activated connected intelligence market, says eMarketer. But the demand is only starting.
By David Kaplan, May 8th
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th