Why Marketers Are Prioritizing Partnerships With Microinfluencers
A majority of cosmetics, fashion, and luxury retailers believe it's most effective to partner with influencers who have less than 500K followers. Are they right?
By Lauryn Chamberlain, Aug 2nd
Amazon Prime Day: Major Retail Poised For A Slowdown
Even as Amazon expands its own use of physical storefronts, the Prime Day discounts it presents continue to represent a challenge to retail brands, says Foursquare's Sarah Spagnolo.
By David Kaplan, Jul 16th
Amazon Prime Day Set For July 16 — What Does It Mean For Retail?
Despite Amazon’s own success with Prime Day, competing retailers and brands selling on Amazon are also finding ways to capitalize during this emerging shopping event and beyond, says eMarketer.
By David Kaplan, Jul 3rd
Over 66 Percent Of All Digital Transactions Now Take Place On Mobile
In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there.
By Lauryn Chamberlain, May 17th
Influencer Marketing And #Sponsored Content: What Marketers Need To Know
Disclosing when social media posts are sponsored is a must. But that doesn't have to hurt a brand's influencer marketing efforts.
By Lauryn Chamberlain, Feb 14th
Over 35 Percent Of Consumers Have Already Made A Purchase Using A Voice Assistant
Discoverability via voice matters more than ever. As such, marketers need to think about how they can become a voice assistant’s preferred answer.
By Lauryn Chamberlain, Jan 17th
Over 60 Million People In The U.S. Will Use Voice-Enabled Assistants On A Monthly Basis This Year
That's close to 20 percent of the population — and that figure is only growing.
By Lauryn Chamberlain, Oct 11th
The Omnichannel Challenge: When It Comes To ‘Click-And-Collect,’ US Retail Lags
Not only are US retailers lagging with click and collect, they haven’t done a good job of advertising those offerings, says eMarketer.
By David Kaplan, Oct 6th
Millennials Embrace Sharing Data With Retailers
They're reportedly 3x more likely to share personal information with a favorite brand than Boomers.
By Lauryn Chamberlain, Aug 28th
Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping
For brick-and-mortar retailers, now is the time to think about technologies that will boost sales in December.
By Lauryn Chamberlain, Aug 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th