eMarketer Archives -

eMarketer

Analysis Why Marketers Are Prioritizing Partnerships With Microinfluencers A majority of cosmetics, fashion, and luxury retailers believe it's most effective to partner with influencers who have less than 500K followers. Are they right?

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 2nd

Analysis Amazon Prime Day: Major Retail Poised For A Slowdown Even as Amazon expands its own use of physical storefronts, the Prime Day discounts it presents continue to represent a challenge to retail brands, says Foursquare's Sarah Spagnolo.

David Kaplan

By David Kaplan, Jul 16th

Analysis Amazon Prime Day Set For July 16 — What Does It Mean For Retail? Despite Amazon’s own success with Prime Day, competing retailers and brands selling on Amazon are also finding ways to capitalize during this emerging shopping event and beyond, says eMarketer.

David Kaplan

By David Kaplan, Jul 3rd

News Over 66 Percent Of All Digital Transactions Now Take Place On Mobile In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there.

Lauryn Chamberlain

By Lauryn Chamberlain, May 17th

Analysis Influencer Marketing And #Sponsored Content: What Marketers Need To Know Disclosing when social media posts are sponsored is a must. But that doesn't have to hurt a brand's influencer marketing efforts.

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 14th

Analysis Over 35 Percent Of Consumers Have Already Made A Purchase Using A Voice Assistant Discoverability via voice matters more than ever. As such, marketers need to think about how they can become a voice assistant’s preferred answer.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 17th

News Over 60 Million People In The U.S. Will Use Voice-Enabled Assistants On A Monthly Basis This Year That's close to 20 percent of the population — and that figure is only growing.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 11th

Analysis The Omnichannel Challenge: When It Comes To ‘Click-And-Collect,’ US Retail Lags Not only are US retailers lagging with click and collect, they haven’t done a good job of advertising those offerings, says eMarketer.

David Kaplan

By David Kaplan, Oct 6th

News Millennials Embrace Sharing Data With Retailers They're reportedly 3x more likely to share personal information with a favorite brand than Boomers.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 28th

Retail Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping For brick-and-mortar retailers, now is the time to think about technologies that will boost sales in December.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 24th

Load More

Featured News