eMarketer
Analysis Amazon Prime Day Set For July 16 — What Does It Mean For Retail? Despite Amazon’s own success with Prime Day, competing retailers and brands selling on Amazon are also finding ways to capitalize during this emerging shopping event and beyond, says eMarketer. David Kaplan By David Kaplan, Jul 3rd
News Over 66 Percent Of All Digital Transactions Now Take Place On Mobile In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there. Lauryn Chamberlain By Lauryn Chamberlain, May 17th
Analysis Influencer Marketing And #Sponsored Content: What Marketers Need To Know Disclosing when social media posts are sponsored is a must. But that doesn't have to hurt a brand's influencer marketing efforts. Lauryn Chamberlain By Lauryn Chamberlain, Feb 14th
Analysis Over 35 Percent Of Consumers Have Already Made A Purchase Using A Voice Assistant Discoverability via voice matters more than ever. As such, marketers need to think about how they can become a voice assistant’s preferred answer. Lauryn Chamberlain By Lauryn Chamberlain, Jan 17th
News Over 60 Million People In The U.S. Will Use Voice-Enabled Assistants On A Monthly Basis This Year That's close to 20 percent of the population — and that figure is only growing. Lauryn Chamberlain By Lauryn Chamberlain, Oct 11th
Analysis The Omnichannel Challenge: When It Comes To ‘Click-And-Collect,’ US Retail Lags Not only are US retailers lagging with click and collect, they haven’t done a good job of advertising those offerings, says eMarketer. David Kaplan By David Kaplan, Oct 6th
News Millennials Embrace Sharing Data With Retailers They're reportedly 3x more likely to share personal information with a favorite brand than Boomers. Lauryn Chamberlain By Lauryn Chamberlain, Aug 28th
Retail Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping For brick-and-mortar retailers, now is the time to think about technologies that will boost sales in December. Lauryn Chamberlain By Lauryn Chamberlain, Aug 24th
Retail Department Stores’ Pains Eased In Q2, But Challenges Are Digging In The underlying challenges facing department stores remain: many of them, are hurting from declining mall and store traffic, says eMarketer. David Kaplan By David Kaplan, Aug 11th
Analysis Why A Third Of Retailers Continue To Shun AI And Voice-Activation “If someone wants a human, they will obviously be disappointed by an AI bot/assistant,” says eMarketer principal analyst Victoria Petrock. David Kaplan By David Kaplan, Aug 1st
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Featured News
'Conversational Commerce' Is On The Rise: Here's How Brands Can Win
By Lauryn Chamberlain, Jul 12th
How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence
By David Kaplan, Jul 11th
PlaceIQ: Making Location Data The Essential 'Building Blocks' For Marketing Decisions
By Lauryn Chamberlain, Jul 11th