How The Body Shop Manages Its Online-To-Offline Marketing
Email marketing and social media are the two main ways The Body Shop drives traffic to its 120 U.S. (3,000 global) stores, says GM Andrea Blieden, as it keeps an eye on voice and on-demand.
By David Kaplan, Apr 5th
7 Best Practices To Ensure Store Brands’ Emails Avoid Customers’ Spam Folder
When you have peace of mind that your emails are being delivered, you can be confident that your customers are in tune with all the latest happenings at your store, writes SendGrid VP Len Shneyder.
, Mar 9th
Salesforce: Email Still Works To Drive Consumer Connections, As Artificial Intelligence Emerges
As a Salesforce marketing report notes, "email works" because it can amplify other marketing channels from video to paid search.
By David Kaplan, Jun 20th
With Downward Pressure On Holiday Sales, Omnichannel, Local Data Come To Stores’ Rescue
In-store pickup,mobile pay, search data, and email marketing are the mix to combat negative views of Black Friday.
By Daniel Parisi, Nov 12th
Charlotte Russe Shoppers Overwhelmingly Opt-In To GPShopper’s Push Notifications
An ‘Appy Hour’ campaign shows consumers aren’t annoyed by smartphone pings and alerts if it gets them the items — and deals — they want.
By David Kaplan, Oct 5th
GeoMinds: Why Local Retailers Should Bet Big On SMS Marketing
Even with a limited budget, businesses can target texts at consumers at the right moment, all without being "spammy."
, Jul 14th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th