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Analysis
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
As Tesla seeks to divert attention from the controversial tweets of founder Elon Musk, the electric car company is having difficulty reaching less affluent carbuyers, Factual geo-data indicates.
By David Kaplan, Aug 9th
Analysis
Talking About Ads In Self-Driving Cars: Let’s Slow Down
Marketers may be eager to dive into potential ad opportunities — but questions remain on logistics and ethics.
By Daniel Parisi, Feb 4th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th