Salesforce Expands ‘Smart Search’ Program For Retailers
"We’re moving customers from the search box to checkout quicker using best practices for keyword hypernyms and synonyms,” said Grace Edinger Manager, Digital Product at Kiehl’s.
By David Kaplan, Oct 18th
How Brands Like New Balance And Petsmart Plan To Embrace Smarter Search With Salesforce
Salesforce Commerce Cloud is adding Predictive Sorting to promote smarter search results via its Einstein artificial intelligence platform.
By David Kaplan, May 18th
Diane Von Furstenberg Adds Connected Intelligence To In-Store Recommendations
The luxury retailer Diane Von Furstenberg is working with Salesforce Commerce Cloud Einstein on personalizing the in-store experience, says DVF's Tom Britt.
By David Kaplan, May 16th
As Salesforce And IBM Watson Team On AI, Visual Search Comes Into Focus
The use of AI in marketing is still in its infancy, but one of the things Salesforce hopes to tackle first: analyzing the 1.2 trillion digital images that will be taken in 2017.
By David Kaplan, Mar 7th
Salesforce Adds Support For Apple Pay To Close Online-Offline Marketing Loop
And that means giving shoppers the ability to check out items while in-store.
By David Kaplan, Sep 27th
How Salesforce Is Preparing For The ‘Artificial Intelligence Revolution’
The CRM giant is rolling out its 'Einstein' project, which combines machine learning, predictive analytics, natural language processing, and smart data discovery. Here's what it means for online-to-offline marketing.
By David Kaplan, Sep 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th