How Smart Speakers Are Influencing Shopping Decisions — Now
"Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation.
By David Kaplan, Sep 29th
How Voice-Activation Is Becoming The New ‘Touch’
When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora's Keri Degroote says, voice is poised to do the same.
By David Kaplan, Aug 14th
What Do People Use Smart Speakers For?
Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey.
By David Kaplan, Aug 7th
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th