Edison Research
Analysis How Consumers’ Use Of Voice Activation Is Evolving “Voice-activated tools have become part of our daily lives and are bringing dramatic changes to consumer behavior,” says NPR CMO Meg Goldthwaite. David Kaplan By David Kaplan, Jul 31st
Analysis How Smart Speakers Are Influencing Shopping Decisions — Now "Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation. David Kaplan By David Kaplan, Sep 29th
Analysis How Voice-Activation Is Becoming The New ‘Touch’ When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora's Keri Degroote says, voice is poised to do the same. David Kaplan By David Kaplan, Aug 14th
Analysis What Do People Use Smart Speakers For? Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey. David Kaplan By David Kaplan, Aug 7th
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